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Beyond branding = how the new values of transparency and integrity are changing the world of brands /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Beyond branding/ edited by Nicholas Ind.
Reminder of title:	how the new values of transparency and integrity are changing the world of brands /
other author:	Ind, Nicholas.
Published:	London :Kogan Page, : 2005.,
Description:	xviii, 236 p. :ill. ;24 cm.
Notes:	Originally published: 2003.
Subject:	Brand name products. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130576An electronic book accessible through the World Wide Web; click for information
ISBN:	1423716094 (electronic bk.)

Beyond branding = how the new values of transparency and integrity are changing the world of brands /
Beyond brandinghow the new values of transparency and integrity are changing the world of brands /[electronic resource] :edited by Nicholas Ind. - London :Kogan Page,2005. - xviii, 236 p. :ill. ;24 cm.

Originally published: 2003.

Includes bibliographical references.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423716094 (electronic bk.)Subjects--Topical Terms:

581855
Brand name products.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / .B49 2005eb

Dewey Class. No.: 658.827

Beyond branding = how the new values of transparency and integrity are changing the world of brands /
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020 $a 1423716094 (electronic bk.)
035 $a ocm61142219
035 $a 739701
040 $a N $c N
049 $a AMFA
050 1 4 $a HD69.B7 $b .B49 2005eb
082 0 4 $a 658.827 $2 22
245 0 0 $a Beyond branding $h [electronic resource] : $b how the new values of transparency and integrity are changing the world of brands / $c edited by Nicholas Ind.
260 $a London : $c 2005. $b Kogan Page,
300 $a xviii, 236 p. : $b ill. ; $c 24 cm.
500 $a Originally published: 2003.
504 $a Includes bibliographical references.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Brand name products. $3 581855
650 $a Business ethics. $3 541588
650 $a Business names. $3 592527
650 $a Integrity. $3 566465
655 $a Electronic books. $2 lcsh $3 542853
700 $a Ind, Nicholas. $3 842712
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130576 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF