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Questionnaire design = how to plan, ...

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Questionnaire design = how to plan, structure, and write survey material for effective market research /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Questionnaire design/ Ian Brace.
其他題名:	how to plan, structure, and write survey material for effective market research /
作者:	Brace, Ian,
出版者:	London ;Kogan Page, : 2004.,
面頁冊數:	xii, 289 p. :ill. ;24 cm. +1 CD-ROM (4 3/4 in.)
附註:	Title from e-book title screen (viewed on June 29, 2005).
叢書名:	Market research in practice series
內容註:	Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
標題:	Market surveys - Methodology. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=130561An electronic book accessible through the World Wide Web; click for information
ISBN:	1423711157 (electronic bk.)

Questionnaire design = how to plan, structure, and write survey material for effective market research /
Brace, Ian,1949-

Questionnaire designhow to plan, structure, and write survey material for effective market research /[electronic resource] :Ian Brace. - London ;Kogan Page,2004. - xii, 289 p. :ill. ;24 cm. +1 CD-ROM (4 3/4 in.) - Market research in practice series.

Title from e-book title screen (viewed on June 29, 2005).

Includes bibliographical references (p. 277-280) and index.

Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423711157 (electronic bk.)Subjects--Topical Terms:

842629
Market surveys
--Methodology.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.3 / .B683 2004eb

Dewey Class. No.: 658.83

Questionnaire design = how to plan, structure, and write survey material for effective market research /
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260 $a London ; $a Sterling, Va. : $c 2004. $b Kogan Page,
300 $a xii, 289 p. : $b ill. ; $c 24 cm. + $e 1 CD-ROM (4 3/4 in.)
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500 $a Title from e-book title screen (viewed on June 29, 2005).
504 $a Includes bibliographical references (p. 277-280) and index.
505 0 $a Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries. $n Excludes some or all of the images which were part of the original book.
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