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Evaluating public relations = a best...

Noble, Paul, (1955-)

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Evaluating public relations = a best practice guide to public relations planning, research & evaluation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Evaluating public relations/ Tom Watson & Paul Noble.
其他題名:	a best practice guide to public relations planning, research & evaluation /
作者:	Watson, Tom,
其他作者:	Noble, Paul,
出版者:	London ;Kogan Page Limited, : 2005.,
面頁冊數:	vii, 213 p. :ill. ;24 cm.
內容註:	Principles of public relations practice -- Evaluation and communication psychology -- Practitioner culture - why we do what we do -- Gathering and interpreting information -- Evaluation structures and processes -- Developing a media evaluation system -- Evaluation in practice-case studies -- Objectives and objective setting -- Future developments.
標題:	Public relations - Case studies. - Evaluation -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=130567An electronic book accessible through the World Wide Web; click for information
ISBN:	1423708822 (electronic bk.)

Evaluating public relations = a best practice guide to public relations planning, research & evaluation /
Watson, Tom,1950-

Evaluating public relationsa best practice guide to public relations planning, research & evaluation /[electronic resource] :Tom Watson & Paul Noble. - London ;Kogan Page Limited,2005. - vii, 213 p. :ill. ;24 cm.

Includes bibliographical references (p. [205]-210) and index.

Principles of public relations practice -- Evaluation and communication psychology -- Practitioner culture - why we do what we do -- Gathering and interpreting information -- Evaluation structures and processes -- Developing a media evaluation system -- Evaluation in practice-case studies -- Objectives and objective setting -- Future developments.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423708822 (electronic bk.)Subjects--Topical Terms:

842142
Public relations
--Evaluation--Case studies.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59 / .W325 2005eb

Dewey Class. No.: 659.2/072

Evaluating public relations = a best practice guide to public relations planning, research & evaluation /
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