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Introduction to Marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Introduction to Marketing // Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Author:	Lamb, Charles W.
other author:	Hair, Joseph F.
Published:	Mason, Ohio :Thomson/South-Western, : c2006.,
Description:	xlviii, 736 p. :col. ill. ;29 cm.
Subject:	Marketing - Management. -
ISBN:	032422155X

Introduction to Marketing /
Lamb, Charles W.

Introduction to Marketing /Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 8th ed., instructor's ed. - Mason, Ohio :Thomson/South-Western,c2006. - xlviii, 736 p. :col. ill. ;29 cm.

Includes bibliographical references (p. 702-717) and index.

ISBN: 032422155X

LCCN: 2004113640Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415 / .L2624 2006

Dewey Class. No.: 658.8

Introduction to Marketing /
LDR:00898cam a2200277 a 45 001 738513
003 OCoLC
005 20080425
008 080425s2006 ohua b 001 0 eng
010 $a 2004113640
020 $a 032422155X
020 $a 0324317174 (instructor's ed.)
020 $a 0324323808 (international ed. : pbk.)
020 $a 9780324221558
020 $a 9780324317176 (instructor's ed.)
020 $a 9780324323801 (international ed.)
035 $a 企管系96
040 $a DLC $c DLC $d UAB $d NLGGC $d BTCTA $d YDXCP
042 $a pcc
049 $a NDHA
050 0 0 $a HF5415 $b .L2624 2006
082 0 0 $a 658.8 $2 22
100 $a Lamb, Charles W. $3 670158
245 1 0 $a Introduction to Marketing / $c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
250 $a 8th ed., instructor's ed.
260 $a Mason, Ohio : $c c2006. $b Thomson/South-Western,
300 $a xlviii, 736 p. : $b col. ill. ; $c 29 cm.
504 $a Includes bibliographical references (p. 702-717) and index.
650 $a Marketing $x Management. $3 559161
650 $a Marketing. $3 536353
700 $a Hair, Joseph F. $3 671070
700 $a McDaniel, Carl D. $3 694358

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GW0013296

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415 L2624 2006

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1 records • Pages 1 •
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