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Blue ocean strategy = how to create uncontested market space and make the competition irrelevant /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Blue ocean strategy/ W. Chan Kim, Ren歋e Mauborgne.
Reminder of title:	how to create uncontested market space and make the competition irrelevant /
Author:	Kim, W. Chan.
other author:	Mauborgne, Ren歋e.
Published:	Boston, Mass. :Harvard Business School Press, : c2005.,
Description:	xv, 240 p. :ill. ;25 cm.
[NT 15003449]:	Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
Subject:	Market segmentation. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=129668An electronic book accessible through the World Wide Web; click for information
ISBN:	1417589051 (electronic bk.)

Blue ocean strategy = how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan.

Blue ocean strategyhow to create uncontested market space and make the competition irrelevant /[electronic resource] :W. Chan Kim, Ren歋e Mauborgne. - Boston, Mass. :Harvard Business School Press,c2005. - xv, 240 p. :ill. ;25 cm.

Includes bibliographical references (p. [223]-229) and index.

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1417589051 (electronic bk.)Subjects--Topical Terms:

591840
Market segmentation.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.153 / .K53 2005eb

Dewey Class. No.: 658.8/02

Blue ocean strategy = how to create uncontested market space and make the competition irrelevant /
LDR:01464cmm a2200265 a 45 001 738396
003 OCoLC
005 20080424
006 m d
007 cr cnu---unuuu
008 250519s2005 maua sb 001 0 eng d
020 $a 1417589051 (electronic bk.)
035 $a ocm58995353
035 $a 738396
040 $a N $c N $d OCL
049 $a AMFA
050 1 4 $a HF5415.153 $b .K53 2005eb
082 0 4 $a 658.8/02 $2 22
100 $a Kim, W. Chan. $3 591839
245 1 0 $a Blue ocean strategy $h [electronic resource] : $b how to create uncontested market space and make the competition irrelevant / $c W. Chan Kim, Ren歋e Mauborgne.
260 $a Boston, Mass. : $c c2005. $b Harvard Business School Press,
300 $a xv, 240 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [223]-229) and index.
505 0 $a Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Market segmentation. $2 lcstt $3 591840
650 $a New products. $3 517687
655 $a Electronic books. $2 lcsh $3 542853
700 $a Mauborgne, Ren歋e. $3 839177
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=129668 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF