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Blue ocean strategy = how to create ...

Mauborgne, Ren歋e.

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Blue ocean strategy = how to create uncontested market space and make the competition irrelevant /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Blue ocean strategy/ W. Chan Kim, Ren歋e Mauborgne.
其他題名:	how to create uncontested market space and make the competition irrelevant /
作者:	Kim, W. Chan.
其他作者:	Mauborgne, Ren歋e.
出版者:	Boston, Mass. :Harvard Business School Press, : c2005.,
面頁冊數:	xv, 240 p. :ill. ;25 cm.
內容註:	Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
標題:	Market segmentation. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=129668An electronic book accessible through the World Wide Web; click for information
ISBN:	1417589051 (electronic bk.)

Blue ocean strategy = how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan.

Blue ocean strategyhow to create uncontested market space and make the competition irrelevant /[electronic resource] :W. Chan Kim, Ren歋e Mauborgne. - Boston, Mass. :Harvard Business School Press,c2005. - xv, 240 p. :ill. ;25 cm.

Includes bibliographical references (p. [223]-229) and index.

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1417589051 (electronic bk.)Subjects--Topical Terms:

591840
Market segmentation.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.153 / .K53 2005eb

Dewey Class. No.: 658.8/02

Blue ocean strategy = how to create uncontested market space and make the competition irrelevant /
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300 $a xv, 240 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [223]-229) and index.
505 0 $a Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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650 $a Market segmentation. $2 lcstt $3 591840
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994 $a 92 $b AMF