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How to make the most of every media ...

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How to make the most of every media appearance = getting your message across on the air, in print, or online /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	How to make the most of every media appearance/ George Merlis.
其他題名:	getting your message across on the air, in print, or online /
作者:	Merlis, George,
出版者:	New York :McGraw-Hill, : c2004.,
面頁冊數:	vii, 200 p. :ill. ;23 cm.
附註:	Includes index.
內容註:	Meet and master the media -- The Boy Scout commandments -- The performance commandments -- Successful interview tools -- Catering to the one-eyed beast: television appearances -- Digging deep: investigative broadcasts: Bushwhacked: how to survive an ambush interview and win a shoutfest -- Taking notes: print and online interviews -- Your on the air: radio and television interviews -- When you're in charge: on-camera demonstrations and new conferences -- Getting ready for your fifteen minutes -- Appendix: Media-mastering worksheets.
標題:	Interviewing in journalism. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=124513An electronic book accessible through the World Wide Web; click for information
ISBN:	0071436251 (electronic bk.)

How to make the most of every media appearance = getting your message across on the air, in print, or online /
Merlis, George,1940-

How to make the most of every media appearancegetting your message across on the air, in print, or online /[electronic resource] :George Merlis. - New York :McGraw-Hill,c2004. - vii, 200 p. :ill. ;23 cm.

Includes index.

Meet and master the media -- The Boy Scout commandments -- The performance commandments -- Successful interview tools -- Catering to the one-eyed beast: television appearances -- Digging deep: investigative broadcasts: Bushwhacked: how to survive an ambush interview and win a shoutfest -- Taking notes: print and online interviews -- Your on the air: radio and television interviews -- When you're in charge: on-camera demonstrations and new conferences -- Getting ready for your fifteen minutes -- Appendix: Media-mastering worksheets.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0071436251 (electronic bk.)Subjects--Topical Terms:

601913
Interviewing in journalism.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: PN1992.8.I68 / M47 2004eb

Dewey Class. No.: 158/.39

How to make the most of every media appearance = getting your message across on the air, in print, or online /
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050 1 4 $a PN1992.8.I68 $b M47 2004eb
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100 $a Merlis, George, $d 1940- $3 835204
245 1 0 $a How to make the most of every media appearance $h [electronic resource] : $b getting your message across on the air, in print, or online / $c George Merlis.
260 $a New York : $c c2004. $b McGraw-Hill,
300 $a vii, 200 p. : $b ill. ; $c 23 cm.
500 $a Includes index.
505 0 $a Meet and master the media -- The Boy Scout commandments -- The performance commandments -- Successful interview tools -- Catering to the one-eyed beast: television appearances -- Digging deep: investigative broadcasts: Bushwhacked: how to survive an ambush interview and win a shoutfest -- Taking notes: print and online interviews -- Your on the air: radio and television interviews -- When you're in charge: on-camera demonstrations and new conferences -- Getting ready for your fifteen minutes -- Appendix: Media-mastering worksheets.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Interviewing in journalism. $3 601913
650 $a Interviewing on television. $3 835205
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=124513 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF