| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Powerhouse marketing plans/ Winslow "Bud" Johnson. |
| 其他題名: |
14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns / |
| 作者: |
Johnson, Winslow. |
| 出版者: |
New York :AMACOM, : c2004., |
| 面頁冊數: |
xvi, 352 p. ;24 cm. |
| 附註: |
Includes index. |
| 內容註: |
Marketing Plan Success Stories -- Successful Marketing Plans Eliminate the Negatives -- Example: Energizer EZ Change Hearing Aid Batteries -- Successful Marketing Plans Often Solve Consumer Problems -- Example: Jumbo-Koter by Wooster Brush -- Benefits Must Be Perceived by Customers -- Example: Philips Long-Life Lightbulbs -- Consumer and Retailer Convenience Is Critical -- Example: L'eggs Hosiery -- Effectiveness Leads to Repeat Purchases -- Example: Zicam Cold Remedy Nasal Gel -- Preemptive Ventures Are Often Winners -- Example: Treo Mobile Phone, Web/E-mail Device, and Organizer -- Sample Marketing Plans -- Secondary Research to Develop Market Reviews -- Example: Satellite Brand Alkaline Batteries -- Using Telephone Surveys in Completing Market Reviews -- Example: The Executive Conference Phone -- Market Reviews Completed With Online Surveys -- Example: Tiffany Table Mats and Napkins -- Focus Groups Can Be the Key to Understanding the Consumer -- Example: Craftmaster Hardware Products -- Using Online Consumer Qualitative Research -- Example: Eagle Central Air Conditioners in Taiwan -- Using Ethnographic Research to Understand Consumers -- Example: Twinkle Baby Shoes -- The Role of Trade Research in Marketing Planning -- Example: Selecto Housewares Boutiques -- Putting It All Together -- Example: New Top Plastic Laminates. |
| 標題: |
Marketing - Management. - |
| 電子資源: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=117374An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0814428053 (electronic bk.) |