| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
The entertainment revolution/ Al Lieberman, with Patricia Esgate. |
| Reminder of title: |
bringing the moguls, the media, and the magic to the world / |
| Author: |
Lieberman, Al. |
| other author: |
Esgate, Patricia. |
| Published: |
Upper Saddle River, N.J. :Financial Times Prentice Hall, : c2002., |
| Description: |
xxxiii, 345 p. ;24 cm. |
| Series: |
Financial Times Prentice Hall books |
| [NT 15003449]: |
Foreword -- Introduction -- Peeling the onion : entertainment marketing basics -- People, power, and players -- Movies : Wannasee, haftasee, and mustsee -- Network TV, syndication, and radio 65 -- Cable television and direct broadcast satellite : basic, premium, and pay-per-view -- Publishing : the printed word -- Music -- Sports -- Travel and tourism -- Location-based entertainment and experiential branding -- Changes and challenges -- Conclusion : where do we go from here? |
| Subject: |
Mass media - Marketing. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105760An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0131517279 (electronic bk.) |