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The entertainment revolution = bringing the moguls, the media, and the magic to the world /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The entertainment revolution/ Al Lieberman, with Patricia Esgate.
其他題名:	bringing the moguls, the media, and the magic to the world /
作者:	Lieberman, Al.
其他作者:	Esgate, Patricia.
出版者:	Upper Saddle River, N.J. :Financial Times Prentice Hall, : c2002.,
面頁冊數:	xxxiii, 345 p. ;24 cm.
叢書名:	Financial Times Prentice Hall books
內容註:	Foreword -- Introduction -- Peeling the onion : entertainment marketing basics -- People, power, and players -- Movies : Wannasee, haftasee, and mustsee -- Network TV, syndication, and radio 65 -- Cable television and direct broadcast satellite : basic, premium, and pay-per-view -- Publishing : the printed word -- Music -- Sports -- Travel and tourism -- Location-based entertainment and experiential branding -- Changes and challenges -- Conclusion : where do we go from here?
標題:	Mass media - Marketing. -
電子資源:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105760An electronic book accessible through the World Wide Web; click for information
ISBN:	0131517279 (electronic bk.)

The entertainment revolution = bringing the moguls, the media, and the magic to the world /
Lieberman, Al.

The entertainment revolutionbringing the moguls, the media, and the magic to the world /[electronic resource] :Al Lieberman, with Patricia Esgate. - Upper Saddle River, N.J. :Financial Times Prentice Hall,c2002. - xxxiii, 345 p. ;24 cm. - Financial Times Prentice Hall books.

Includes bibliographical references and index.

Foreword -- Introduction -- Peeling the onion : entertainment marketing basics -- People, power, and players -- Movies : Wannasee, haftasee, and mustsee -- Network TV, syndication, and radio 65 -- Cable television and direct broadcast satellite : basic, premium, and pay-per-view -- Publishing : the printed word -- Music -- Sports -- Travel and tourism -- Location-based entertainment and experiential branding -- Changes and challenges -- Conclusion : where do we go from here?

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 0131517279 (electronic bk.)Subjects--Topical Terms:

582259
Mass media
--Marketing.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: P96.M36 / L54 2002eb

Dewey Class. No.: 302.23/068/8

The entertainment revolution = bringing the moguls, the media, and the magic to the world /
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300 $a xxxiii, 345 p. ; $c 24 cm.
440 0 $a Financial Times Prentice Hall books
504 $a Includes bibliographical references and index.
505 0 $a Foreword -- Introduction -- Peeling the onion : entertainment marketing basics -- People, power, and players -- Movies : Wannasee, haftasee, and mustsee -- Network TV, syndication, and radio 65 -- Cable television and direct broadcast satellite : basic, premium, and pay-per-view -- Publishing : the printed word -- Music -- Sports -- Travel and tourism -- Location-based entertainment and experiential branding -- Changes and challenges -- Conclusion : where do we go from here?
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
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