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Offensive marketing = an action guide to gaining competitive advantage /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Offensive marketing/ Hugh Davidson and Warren J. Keegan with Elyse Arno Brill.
Reminder of title:
an action guide to gaining competitive advantage /
Author:
Davidson, J. H.
other author:
Brill, Elyse Arno.
Published:
Amsterdam ;Elsevier Butterworth-Heinemann, : c2004.,
Description:
xiv, 414 p. :ill. ;24 cm.
Subject:
Marketing. -
Online resource:
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=104757An electronic book accessible through the World Wide Web; click for information
ISBN:
1417507470 (electronic bk.)
Offensive marketing = an action guide to gaining competitive advantage /
Davidson, J. H.1935-
Offensive marketing
an action guide to gaining competitive advantage /[electronic resource] :Hugh Davidson and Warren J. Keegan with Elyse Arno Brill. - Amsterdam ;Elsevier Butterworth-Heinemann,c2004. - xiv, 414 p. :ill. ;24 cm.
Includes bibliographical references and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.
Available via World Wide Web.
ISBN: 1417507470 (electronic bk.)Subjects--Topical Terms:
536353
Marketing.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5415 / .K427 2004eb
Dewey Class. No.: 658.8
Offensive marketing = an action guide to gaining competitive advantage /
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an action guide to gaining competitive advantage /
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ill. ;
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24 cm.
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Includes bibliographical references and index.
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https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=104757
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An electronic book accessible through the World Wide Web; click for information
994
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AMF
based on 0 review(s)
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1
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W9029587
電子資源
11.線上閱覽_V
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1 records • Pages 1 •
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