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Convergence marketing = strategies for reaching the new hybrid consumer /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Convergence marketing/ Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
Reminder of title:	strategies for reaching the new hybrid consumer /
Author:	Wind, Yoram.
other author:	Gunther, Robert E.,
Published:	Upper Saddle River, NJ :Financial Times Prentice Hall, : c2002.,
Description:	xxviii, 336 p. :ill. ;24 cm.
Subject:	Communication in marketing. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105747An electronic book accessible through the World Wide Web; click for information
ISBN:	0131517074 (electronic bk.)

Convergence marketing = strategies for reaching the new hybrid consumer /
Wind, Yoram.

Convergence marketingstrategies for reaching the new hybrid consumer /[electronic resource] :Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. - Upper Saddle River, NJ :Financial Times Prentice Hall,c2002. - xxviii, 336 p. :ill. ;24 cm.

Includes bibliographical references and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0131517074 (electronic bk.)Subjects--Topical Terms:

584906
Communication in marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.1265 / .W557 2002beb

Dewey Class. No.: 658.84

Convergence marketing = strategies for reaching the new hybrid consumer /
LDR:01119cmm a2200253 a 45 001 730620
003 OCoLC
005 20080226
006 m d
007 cr cnu---unuuu
008 250519s2002 njua sb 001 0 eng d
020 $a 0131517074 (electronic bk.)
035 $a ocm55677883
035 $a 730620
040 $a N $c N $d OCLCQ
049 $a AMFA
050 1 4 $a HF5415.1265 $b .W557 2002beb
082 0 4 $a 658.84 $2 22
100 $a Wind, Yoram. $3 819586
245 1 0 $a Convergence marketing $h [electronic resource] : $b strategies for reaching the new hybrid consumer / $c Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
260 $a Upper Saddle River, NJ : $c c2002. $b Financial Times Prentice Hall,
300 $a xxviii, 336 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Communication in marketing. $3 584906
650 $a Consumer behavior. $3 535816
650 $a Internet marketing. $3 570186
650 $a Marketing. $3 536353
650 $a Communication en marketing. $3 819587
650 $a Consommateurs $x Comportement. $3 760520
650 $a Marketing sur Internet. $3 775560
655 $a Electronic books. $2 lcsh $3 542853
700 $a Gunther, Robert E., $d 1960- $3 645918
700 $a Mahajan, Vijay. $3 565877
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105747 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF