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Social marketing in the 21st century /

Andreasen, Alan R., (1934-)

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Social marketing in the 21st century /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social marketing in the 21st century // Alan R. Andreasen.
Author:	Andreasen, Alan R.,
Published:	Thousand Oaks, Calif. :SAGE Publications, : c2006.,
Description:	xi, 264 p. :ill. ;24 cm.
[NT 15003449]:	Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
Subject:	Social marketing. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0517/2005022466.htmlhttp://www.loc.gov/catdir/toc/ecip0517/2005022466.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html
ISBN:	141291633X :

Social marketing in the 21st century /
Andreasen, Alan R.,1934-

Social marketing in the 21st century /Alan R. Andreasen. - Thousand Oaks, Calif. :SAGE Publications,c2006. - xi, 264 p. :ill. ;24 cm.

Includes bibliographical references (p. 237-252) and index.

Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.

ISBN: 141291633X :UK46.00

LCCN: 2005022466Subjects--Topical Terms:

669978
Social marketing.

LC Class. No.: HF5414 / .A527 2006

Dewey Class. No.: 361/.0068/8

Social marketing in the 21st century /
LDR:01734cam a2200277 a 45 001 728099
005 20071227
008 071126s2006 caua b 001 0 eng
010 $a 2005022466
020 $a 141291633X : $c UK46.00
020 $a 1412916348 (pbk.)
020 $a 9781412916332
020 $a 9781412916349 (pbk.)
035 $a (OCoLC)61211377
035 $a PA96T0031
040 $a DLC $c DLC $d YDXCP $d BAKER $d IXA $d BTCTA $d IG# $d DH
042 $a pcc
050 0 0 $a HF5414 $b .A527 2006
082 0 0 $a 361/.0068/8 $2 22
100 $a Andreasen, Alan R., $d 1934- $3 668814
245 1 0 $a Social marketing in the 21st century / $c Alan R. Andreasen.
260 $a Thousand Oaks, Calif. : $c c2006. $b SAGE Publications,
300 $a xi, 264 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 237-252) and index.
505 0 $a Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
650 $a Social marketing. $3 669978
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0517/2005022466.html $z http://www.loc.gov/catdir/toc/ecip0517/2005022466.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.html $z http://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html $z http://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html