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Marketing social change : = changing...

Andreasen, Alan R., (1934-)

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Marketing social change : = changing behavior to promote health, social development, and the environment /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing social change :/ Alan R. Andreasen.
Reminder of title:	changing behavior to promote health, social development, and the environment /
Author:	Andreasen, Alan R.,
Published:	San Francisco :Jossey-Bass, : c1995.,
Description:	xx, 348 p. :ill. ;24 cm.
Subject:	Behavior modification. -
Online resource:	http://www.loc.gov/catdir/toc/onix06/95020785.htmlhttp://www.loc.gov/catdir/toc/onix06/95020785.html
Online resource:	http://www.loc.gov/catdir/bios/wiley042/95020785.htmlhttp://www.loc.gov/catdir/bios/wiley042/95020785.html
Online resource:	http://www.loc.gov/catdir/description/wiley034/95020785.htmlhttp://www.loc.gov/catdir/description/wiley034/95020785.html
ISBN:	0787901377 :

Marketing social change : = changing behavior to promote health, social development, and the environment /
Andreasen, Alan R.,1934-

Marketing social change :changing behavior to promote health, social development, and the environment /Alan R. Andreasen. - 1st ed. - San Francisco :Jossey-Bass,c1995. - xx, 348 p. :ill. ;24 cm.

Includes bibliographical references (p. 321-337) and indexes.

ISBN: 0787901377 :US42.00

LCCN: 95020785Subjects--Topical Terms:

519138
Behavior modification.

LC Class. No.: HN18 / .A629 1995

Dewey Class. No.: 303.4

National Agricultural Library Call No.: HN18 / .A54 1995

Marketing social change : = changing behavior to promote health, social development, and the environment /
LDR:01230cam a2200265 a 45 001 728097
005 20071217
008 071126s1995 caua b 001 0 eng
010 $a 95020785
020 $a 0787901377 : $c US42.00
020 $a 9780787901370
035 $a (OCoLC)32704885
035 $a PA96T0029
040 $a DLC $c DLC $d AGL $d IOJ $d NLGGC $d BAKER $d BTCTA $d LVB $d YDXCP $d DH
050 0 0 $a HN18 $b .A629 1995
070 0 $a HN18 $b .A54 1995
072 0 $a X800
082 0 0 $a 303.4 $2 20
100 $a Andreasen, Alan R., $d 1934- $3 668814
245 1 0 $a Marketing social change : $b changing behavior to promote health, social development, and the environment / $c Alan R. Andreasen.
250 $a 1st ed.
260 $a San Francisco : $c c1995. $b Jossey-Bass,
300 $a xx, 348 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 321-337) and indexes.
650 $a Behavior modification. $3 519138
650 $a Social change. $3 526824
650 $a Social marketing. $3 669978
650 $a Social problems. $3 530543
856 4 $3 Table of Contents $u http://www.loc.gov/catdir/toc/onix06/95020785.html $z http://www.loc.gov/catdir/toc/onix06/95020785.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/wiley042/95020785.html $z http://www.loc.gov/catdir/bios/wiley042/95020785.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/wiley034/95020785.html $z http://www.loc.gov/catdir/description/wiley034/95020785.html