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Essentials of marketing : = a global...
~
McCarthy, E. Jerome
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Essentials of marketing : = a global managerial approach /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Essentials of marketing :/ William D. Perreault, Jr., E. Jerome McCarthy.
Reminder of title:
a global managerial approach /
Author:
Perreault, William D.
other author:
McCarthy, E. Jerome
Published:
Boston :Irwin/McGraw-Hill, : c2000.,
Description:
xxvii, 592, 27, 10 p. :ill. (some col.) ;28 cm. +1 computer laser optical disc (4 3/4 in.).
Notes:
Includes indexes.
Series:
The Irwin/McGraw-Hill series in marketing
Subject:
Marketing. -
ISBN:
0071179089 (international ed.)
Essentials of marketing : = a global managerial approach /
Perreault, William D.
Essentials of marketing :
a global managerial approach /William D. Perreault, Jr., E. Jerome McCarthy. - 8th ed. - Boston :Irwin/McGraw-Hill,c2000. - xxvii, 592, 27, 10 p. :ill. (some col.) ;28 cm. +1 computer laser optical disc (4 3/4 in.). - The Irwin/McGraw-Hill series in marketing.
Includes indexes.
ISBN: 0071179089 (international ed.)
LCCN: 99040845Subjects--Topical Terms:
536353
Marketing.
LC Class. No.: HF5415 / .M378 2000
Dewey Class. No.: 658.8
Essentials of marketing : = a global managerial approach /
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Essentials of marketing :
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a global managerial approach /
$c
William D. Perreault, Jr., E. Jerome McCarthy.
250
$a
8th ed.
260
$a
Boston :
$c
c2000.
$b
Irwin/McGraw-Hill,
300
$a
xxvii, 592, 27, 10 p. :
$b
ill. (some col.) ;
$c
28 cm. +
$e
1 computer laser optical disc (4 3/4 in.).
440
4
$a
The Irwin/McGraw-Hill series in marketing
500
$a
Includes indexes.
650
$a
Marketing.
$3
536353
700
$a
McCarthy, E. Jerome
$q
(Edmund Jerome)
$3
813126
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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Attachments
GW0012898
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415 M378 2000
一般使用(Normal)
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0
Reserve
1 records • Pages 1 •
1
Contain:
1 records • Pages 1 •
1
The library has
Type
Essentials of marketing : = a marketing strategy planning approach /
/ Cannon, Joseph P., (Ph. D.) / McGraw-Hill/Irwin, / 2008
Other
1 records • Pages 1 •
1
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