| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing // Charles W. Lamb, Joseph H. Hair, Carl McDaniel. |
| Author: |
Lamb, Charles W. |
| other author: |
Hair, Joseph F. |
| Published: |
Cincinnati, OH :South-Western College Pub., : 1999., |
| Description: |
xvi, 773 p. :col. ill. ;29 cm. |
| Subject: |
Marketing - Management. - |
| ISBN: |
0324006381 |