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Marketing for hospitality and tourism /

~

Bowen, John T.

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Marketing for hospitality and tourism /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing for hospitality and tourism // Philip Kotler, John T. Bowen, James C. Makens.
Author:	Kotler, Philip.
other author:	Bowen, John T.
Published:	Upper Saddle River, NJ :Pearson Prentice Hall, : c2006.,
Description:	xxiv, 932 p. :col. ill. ;26 cm.
Subject:	Hospitality industry - Marketing. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0513/2005015341.htmlhttp://www.loc.gov/catdir/toc/ecip0513/2005015341.html
ISBN:	0131193783 (hbk.)

Marketing for hospitality and tourism /
Kotler, Philip.

Marketing for hospitality and tourism /Philip Kotler, John T. Bowen, James C. Makens. - 4th ed. - Upper Saddle River, NJ :Pearson Prentice Hall,c2006. - xxiv, 932 p. :col. ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0131193783 (hbk.)

LCCN: 2005015341Subjects--Topical Terms:

700247
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / K68 2006

Dewey Class. No.: 647.94/098/8

Marketing for hospitality and tourism /
LDR:00872cam a2200253 a 45 001 726350
003 DLC
005 20070716
008 070712s2006 njua b 001 0 eng
010 $a 2005015341
020 $a 0131193783 (hbk.)
020 $a 0132017733 (pbk.)
020 $a 9780131193789 (hbk.)
020 $a 9780132017732 (pbk.)
035 $a TR96KB0029
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a TX911.3.M3 $b K68 2006
082 0 0 $a 647.94/098/8 $2 22
100 $a Kotler, Philip. $3 520689
245 1 0 $a Marketing for hospitality and tourism / $c Philip Kotler, John T. Bowen, James C. Makens.
250 $a 4th ed.
260 $a Upper Saddle River, NJ : $c c2006. $b Pearson Prentice Hall,
300 $a xxiv, 932 p. : $b col. ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Hospitality industry $x Marketing. $3 700247
650 $a Tourism $x Marketing. $3 543067
700 $a Bowen, John T. $3 810984
700 $a Makens, James C. $3 710500
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0513/2005015341.html $z http://www.loc.gov/catdir/toc/ecip0513/2005015341.html

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W0175351

六樓西文書區HC-Z(6F Western Language Books)

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TX911.3.M3 K68 2006

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