Marketing leadership in hospitality ...
Lewis, Robert C., (1930-)

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  • Marketing leadership in hospitality and tourism : = strategies and tactics for competitive advantage /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Marketing leadership in hospitality and tourism :/ Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
    其他題名: strategies and tactics for competitive advantage /
    作者: Shoemaker, Stowe.
    其他作者: Lewis, Robert C.,
    出版者: Upper Saddle River, N.J. :Pearson, : c2007.,
    面頁冊數: xxv, 661 p. :col. ill., maps ;28 cm. +1 CD-ROM (4 3/4 in.)
    附註: Lewis's name appears first on the earlier edition.
    標題: Hospitality industry - Marketing. -
    ISBN: 0131182404 (pbk.)
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W0175340 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 TX911.3.M3 L49 2007 一般使用(Normal) 在架 0
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