紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Global meetings and exhibitions // Carol Krugman, Rudy R. Wright. |
作者: |
Krugman, Carol, |
其他作者: |
Wright, Rudy R. |
出版者: |
Hoboken, N.J. :John Wiley & Sons, : c2007., |
面頁冊數: |
xxiii, 263 p. :ill. ;25 cm. |
叢書名: |
The Wiley event management series |
內容註: |
Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology. |
標題: |
Congresses and conventions - Planning - |
電子資源: |
http://www.loc.gov/catdir/toc/ecip0611/2006010268.htmlhttp://www.loc.gov/catdir/toc/ecip0611/2006010268.html |
ISBN: |
0471699403 (cloth) : |