| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
The Internet strategy handbook/ edited by Mary J. Cronin. |
| Reminder of title: |
lessons from the new frontier of business / |
| other author: |
Cronin, Mary J. |
| Published: |
Boston, Mass. :Harvard Business School Press, : c1996., |
| Description: |
xi, 296 p. :ill. ;24 cm. |
| [NT 15003449]: |
The Internet as a competitive business resource / Mary J. Cronin -- Digital Equipment Corporation : creating new businesses / Russ Jones -- Dow Jones : business information services on the Internet/ Gregory P. Gerdy -- Genentech, Inc. : adding value to research and development / John "Scooter" Morris -- Lockheed Martin : integrating information resources / Steve L. Swenson -- Millipore : marketing products to the global desktop/ Thomas Anderson -- Schlumberger : the Internet advantage across the corporation / Scott Guthery -- Measuring the value of the Internet for business / Joel H. Maloff -- Productivity, policy, and Internet training issues/ Marian Bremer -- Emerging platforms for commerce over the Internet/ Gail Grant -- Appendixes. History and growth of the Internet ; Internet vital statistics ; A manager's guide to Internet terms ; Selected business resources on the World Wide Web ; Home pages of contributors and their organizations. |
| Subject: |
Business enterprises - Computer networks. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=26837An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0585227373 (electronic bk.) |