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Public relations as relationship man...

Bruning, Stephen D.

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Public relations as relationship management = a relational approach to the study and practice of public relations /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Public relations as relationship management/ edited by John A. Ledingham, Stephen D. Bruning.
其他題名:	a relational approach to the study and practice of public relations /
其他作者:	Bruning, Stephen D.
出版者:	Mahwah, N.J. :L. Erlbaum, : 2000.,
面頁冊數:	xvii, 255 p. cm.
叢書名:	LEA's communication series
內容註:	Introduction : Background and current trends in the study of relationship management / John A. Ledingham and Stephen D. Bruning -- Concept and theory of organization-public relationships/ Glen M. Broom, Shawna Casey, and James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes/ James E. Grunig and Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management/ John A. Ledingham and Stephen D. Bruning -- Crisis management : advantages of a relational perpsective / W. Timothy Coombs -- Issues management : a relational approach/ Janet A. Bridges and Richard Alan Nelson -- Relationship management : a new professional model/ Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism/ Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context/ Stephen D. Bruning and John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management/ Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.
標題:	Communication in organizations. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=19365An electronic book accessible through the World Wide Web; click for information
ISBN:	0585165351 (electronic bk.)

Public relations as relationship management = a relational approach to the study and practice of public relations /
Public relations as relationship managementa relational approach to the study and practice of public relations /[electronic resource] :edited by John A. Ledingham, Stephen D. Bruning. - Mahwah, N.J. :L. Erlbaum,2000. - xvii, 255 p. cm. - LEA's communication series.

Includes bibliographical references and indexes.

Introduction : Background and current trends in the study of relationship management / John A. Ledingham and Stephen D. Bruning -- Concept and theory of organization-public relationships/ Glen M. Broom, Shawna Casey, and James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes/ James E. Grunig and Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management/ John A. Ledingham and Stephen D. Bruning -- Crisis management : advantages of a relational perpsective / W. Timothy Coombs -- Issues management : a relational approach/ Janet A. Bridges and Richard Alan Nelson -- Relationship management : a new professional model/ Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism/ Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context/ Stephen D. Bruning and John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management/ Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2000.

Available via the World Wide Web.

ISBN: 0585165351 (electronic bk.)Subjects--Topical Terms:

542879
Communication in organizations.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59 / .P785 2000eb

Dewey Class. No.: 659.2

Public relations as relationship management = a relational approach to the study and practice of public relations /
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994 $a 92 $b AMF