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Creating the corporate soul = the ri...

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Creating the corporate soul = the rise of public relations and corporate imagery in American big business /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Creating the corporate soul/ Roland Marchand.
其他題名:	the rise of public relations and corporate imagery in American big business /
作者:	Marchand, Roland.
出版者:	Berkeley :University of California Press, : c1998.,
面頁冊數:	xi, 461 p. :ill. (some col.) ;27 cm.
標題:	Advertising - History. - United States -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=6825An electronic book accessible through the World Wide Web; click for information
ISBN:	0585301204 (electronic bk.)

Creating the corporate soul = the rise of public relations and corporate imagery in American big business /
Marchand, Roland.

Creating the corporate soulthe rise of public relations and corporate imagery in American big business /[electronic resource] :Roland Marchand. - Berkeley :University of California Press,c1998. - xi, 461 p. :ill. (some col.) ;27 cm.

Includes bibliographical references (p. 369-440) and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2000.

Available via World Wide Web.

ISBN: 0585301204 (electronic bk.)Subjects--Topical Terms:

667501
Advertising
--History.--United StatesIndex Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59.2 / .M368 1998eb

Dewey Class. No.: 659.2/85

Creating the corporate soul = the rise of public relations and corporate imagery in American big business /
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