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Social communication in advertising ...

Botterill, Jackie.

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Social communication in advertising : = consumption in the mediated marketplace /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social communication in advertising :/ William Leiss ... [et al.].
Reminder of title:	consumption in the mediated marketplace /
other author:	Botterill, Jackie.
Published:	New York :Routledge, : 2005.,
Description:	x, 683 p. :ill. ;23 cm.
Notes:	Previous edition entered under William Leiss as author.
[NT 15003449]:	Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
Subject:	Advertising - Social aspects. -
ISBN:	0415966760 (pbk. : alk. paper) :

Social communication in advertising : = consumption in the mediated marketplace /
Social communication in advertising :consumption in the mediated marketplace /William Leiss ... [et al.]. - 3rd ed. / - New York :Routledge,2005. - x, 683 p. :ill. ;23 cm.

Previous edition entered under William Leiss as author.

Includes bibliographical references (p. 637-659) and index.

Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.

ISBN: 0415966760 (pbk. : alk. paper) :UK14.99

LCCN: 2005001364Subjects--Topical Terms:

577310
Advertising
--Social aspects.

LC Class. No.: HF5827 / .S63 2005

Dewey Class. No.: 659.1/042

Social communication in advertising : = consumption in the mediated marketplace /
LDR:01463nam a2200217 a 45 001 715502
005 20070913
008 070516s2005 nyua b 001 0 eng
010 $a 2005001364
020 $a 0415966760 (pbk. : alk. paper) : $c UK14.99
035 $a IL96J0264
040 $a DLC $c DLC $d DLC $d DH
042 $a pcc
050 0 0 $a HF5827 $b .S63 2005
082 0 0 $a 659.1/042 $2 22
245 0 0 $a Social communication in advertising : $b consumption in the mediated marketplace / $c William Leiss ... [et al.].
250 $a 3rd ed. / $b revised by Jacqueline Botterill.
260 $a New York : $c 2005. $b Routledge,
300 $a x, 683 p. : $b ill. ; $c 23 cm.
500 $a Previous edition entered under William Leiss as author.
504 $a Includes bibliographical references (p. 637-659) and index.
505 0 $a Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
650 $a Advertising $x Social aspects. $3 577310
700 $a Botterill, Jackie. $3 784651
700 $a Leiss, William, $d 1939- $3 587067