Intelligent support systems for mark...
Siskos, Yannis.

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  • Intelligent support systems for marketing decisions /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Intelligent support systems for marketing decisions // Nikolaos F. Matsatsinis, Yannis Siskos.
    Author: Matsatsinis, Nikolaos F.
    other author: Siskos, Yannis.
    Published: Boston :Kluwer Academic, : c2003.,
    Description: ix, 514 p. :ill. ;25 cm.
    Series: International series in operations research & management science ;
    [NT 15003449]: Machine generated contents note: PART I - Marketing Decisions 1 -- 1 Decision Analysis and Support 3 -- 2 The Structure of Marketing Decisions 21 -- 3 Strategic Marketing Decisions 61 -- PART II - Intelligent Support Systems 83 -- 4 Information Systems 85 -- 5 Decision Support Systems 111 -- 6 Advanced Decision Support Systems 171 -- 7 Intelligent Decision Support Methods 221 -- 8 Intelligent Decision Support Systems in Marketing 273 -- 9 New Product Development Methodology 339 -- 10 Analysis and Design of MARKEX 367 -- 11 Applications in Marketing 403.
    Subject: Artificial intelligence. -
    Online resource: http://www.loc.gov/catdir/toc/fy033/2002073184.htmlhttp://www.loc.gov/catdir/toc/fy033/2002073184.html
    ISBN: 1402071949 (hbk.) :
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W0056128 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5415.125 M375 2003 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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