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Intelligent support systems for mark...

Siskos, Yannis.

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Intelligent support systems for marketing decisions /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Intelligent support systems for marketing decisions // Nikolaos F. Matsatsinis, Yannis Siskos.
Author:	Matsatsinis, Nikolaos F.
other author:	Siskos, Yannis.
Published:	Boston :Kluwer Academic, : c2003.,
Description:	ix, 514 p. :ill. ;25 cm.
Series:	International series in operations research & management science ;
[NT 15003449]:	Machine generated contents note: PART I - Marketing Decisions 1 -- 1 Decision Analysis and Support 3 -- 2 The Structure of Marketing Decisions 21 -- 3 Strategic Marketing Decisions 61 -- PART II - Intelligent Support Systems 83 -- 4 Information Systems 85 -- 5 Decision Support Systems 111 -- 6 Advanced Decision Support Systems 171 -- 7 Intelligent Decision Support Methods 221 -- 8 Intelligent Decision Support Systems in Marketing 273 -- 9 New Product Development Methodology 339 -- 10 Analysis and Design of MARKEX 367 -- 11 Applications in Marketing 403.
Subject:	Artificial intelligence. -
Online resource:	http://www.loc.gov/catdir/toc/fy033/2002073184.htmlhttp://www.loc.gov/catdir/toc/fy033/2002073184.html
ISBN:	1402071949 (hbk.) :

Intelligent support systems for marketing decisions /
Matsatsinis, Nikolaos F.

Intelligent support systems for marketing decisions /Nikolaos F. Matsatsinis, Yannis Siskos. - Boston :Kluwer Academic,c2003. - ix, 514 p. :ill. ;25 cm. - International series in operations research & management science ;54..

Includes bibliographical references (p. [423]-508) and index.

Machine generated contents note: PART I - Marketing Decisions 1 -- 1 Decision Analysis and Support 3 -- 2 The Structure of Marketing Decisions 21 -- 3 Strategic Marketing Decisions 61 -- PART II - Intelligent Support Systems 83 -- 4 Information Systems 85 -- 5 Decision Support Systems 111 -- 6 Advanced Decision Support Systems 171 -- 7 Intelligent Decision Support Methods 221 -- 8 Intelligent Decision Support Systems in Marketing 273 -- 9 New Product Development Methodology 339 -- 10 Analysis and Design of MARKEX 367 -- 11 Applications in Marketing 403.

ISBN: 1402071949 (hbk.) :EUR134.95

LCCN: 2002073184Subjects--Topical Terms:

516317
Artificial intelligence.

LC Class. No.: HF5415.125 / .M375 2003

Dewey Class. No.: 658.8/00285

Intelligent support systems for marketing decisions /
LDR:01374pam a2200205 a 45 001 715083
005 20070523
008 070501s2003 maua b 001 0 eng
010 $a 2002073184
020 $a 1402071949 (hbk.) : $c EUR134.95
035 $a GO96T0095
040 2 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.125 $b .M375 2003
082 0 0 $a 658.8/00285 $2 21
100 $a Matsatsinis, Nikolaos F. $3 783992
245 1 0 $a Intelligent support systems for marketing decisions / $c Nikolaos F. Matsatsinis, Yannis Siskos.
260 $a Boston : $c c2003. $b Kluwer Academic,
300 $a ix, 514 p. : $b ill. ; $c 25 cm.
440 0 $a International series in operations research & management science ; $v 54.
504 $a Includes bibliographical references (p. [423]-508) and index.
505 8 $a Machine generated contents note: PART I - Marketing Decisions 1 -- 1 Decision Analysis and Support 3 -- 2 The Structure of Marketing Decisions 21 -- 3 Strategic Marketing Decisions 61 -- PART II - Intelligent Support Systems 83 -- 4 Information Systems 85 -- 5 Decision Support Systems 111 -- 6 Advanced Decision Support Systems 171 -- 7 Intelligent Decision Support Methods 221 -- 8 Intelligent Decision Support Systems in Marketing 273 -- 9 New Product Development Methodology 339 -- 10 Analysis and Design of MARKEX 367 -- 11 Applications in Marketing 403.
650 $a Artificial intelligence. $3 516317
650 $a Decision support systems. $3 545674
650 $a Marketing $x Decision making $x Data processing. $3 783993
650 $a Marketing $x Management $x Data processing. $3 657238
700 $a Siskos, Yannis. $3 753155
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/fy033/2002073184.html $z http://www.loc.gov/catdir/toc/fy033/2002073184.html