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Services marketing in Asia : = manag...
~
Lovelock, Christopher H.
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Services marketing in Asia : = managing people, technology, and strategy /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Services marketing in Asia :/ Christopher Lovelock ... [et al.].
Reminder of title:
managing people, technology, and strategy /
other author:
Lovelock, Christopher H.
Published:
Singapore ;Prentice Hall, : 2005.,
Description:
xxiv, 696 p. :ill. ;27 cm.
Notes:
Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004.
Subject:
Professions - Marketing. - Asia -
ISBN:
0131275372 (pbk. : international ed.)
Services marketing in Asia : = managing people, technology, and strategy /
Services marketing in Asia :
managing people, technology, and strategy /Christopher Lovelock ... [et al.]. - 2nd ed. - Singapore ;Prentice Hall,2005. - xxiv, 696 p. :ill. ;27 cm.
Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004.
Includes bibliographical references and indexes.
ISBN: 0131275372 (pbk. : international ed.)
LCCN: 2005436878Subjects--Topical Terms:
781587
Professions
--Marketing.--Asia
Services marketing in Asia : = managing people, technology, and strategy /
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Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004.
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Wirtz, Jochen.
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781586
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六樓西文書區HC-Z(6F Western Language Books)
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1 records • Pages 1 •
1
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W0054601
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
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HD9987.A2 S491 2005
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