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Branding unbound : = the future of a...

Mathieson, Rick.

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Branding unbound : = the future of advertising, sales, and the brand experience in the wireless age /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Branding unbound :/ Rick Mathieson.
Reminder of title:	the future of advertising, sales, and the brand experience in the wireless age /
Author:	Mathieson, Rick.
Published:	New York :AMACOM, : c2005.,
Description:	ix, 244 p. :ill. ;24 cm.
Subject:	Mobile commerce. -
Online resource:	http://www.loc.gov/catdir/toc/ecip057/2005002544.htmlhttp://www.loc.gov/catdir/toc/ecip057/2005002544.html
ISBN:	0814472877 :

Branding unbound : = the future of advertising, sales, and the brand experience in the wireless age /
Mathieson, Rick.

Branding unbound :the future of advertising, sales, and the brand experience in the wireless age /Rick Mathieson. - New York :AMACOM,c2005. - ix, 244 p. :ill. ;24 cm.

Includes bibliographical references (p. [213]-227) and index.

ISBN: 0814472877 :US24.95

LCCN: 2005002544Subjects--Topical Terms:

582103
Mobile commerce.

LC Class. No.: HF5548.34 / .M38 2005

Dewey Class. No.: 658.8/72

Branding unbound : = the future of advertising, sales, and the brand experience in the wireless age /
LDR:00726pam a2200181 a 45 001 712520
005 20070319
008 070313s2005 nyua b 001 0 eng
010 $a 2005002544
020 $a 0814472877 : $c US24.95
035 $a IB95T0606
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5548.34 $b .M38 2005
082 0 0 $a 658.8/72 $2 22
100 $a Mathieson, Rick. $3 779613
245 1 0 $a Branding unbound : $b the future of advertising, sales, and the brand experience in the wireless age / $c Rick Mathieson.
260 $a New York : $c c2005. $b AMACOM,
300 $a ix, 244 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [213]-227) and index.
650 $a Mobile commerce. $3 582103
650 $a Product management. $3 576148
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip057/2005002544.html $z http://www.loc.gov/catdir/toc/ecip057/2005002544.html