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Standing room only : = strategies fo...

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Scheff, Joanne.

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Standing room only : = strategies for marketing the performing arts /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Standing room only :/ Philip Kotler, Joanne Scheff.
Reminder of title:	strategies for marketing the performing arts /
Author:	Kotler, Philip.
other author:	Scheff, Joanne.
Published:	Boston, Mass. :Harvard Business School Press, : c1997.,
Description:	xii, 560 p. :ill. ;25 cm.
Notes:	"Published in association with Americans for the Arts.".
Subject:	Performing arts - Marketing. -
ISBN:	0875847374 :

Standing room only : = strategies for marketing the performing arts /
Kotler, Philip.

Standing room only :strategies for marketing the performing arts /Philip Kotler, Joanne Scheff. - Boston, Mass. :Harvard Business School Press,c1997. - xii, 560 p. :ill. ;25 cm.

"Published in association with Americans for the Arts.".

Includes bibliographical references and index.

ISBN: 0875847374 :US60.00

LCCN: 96010225Subjects--Topical Terms:

626668
Performing arts
--Marketing.

LC Class. No.: PN1590.M27 / K68 1997

Dewey Class. No.: 791/.069/8

Standing room only : = strategies for marketing the performing arts /
LDR:00628pam a2200181 a 45 001 712407
005 20070328
008 070312s1997 maua b 001 0 eng
010 $a 96010225
020 $a 0875847374 : $c US60.00
035 $a IB95T0405
040 $a DLC $c DLC $d DLC
050 0 0 $a PN1590.M27 $b K68 1997
082 0 0 $a 791/.069/8 $2 21
100 $a Kotler, Philip. $3 520689
245 1 0 $a Standing room only : $b strategies for marketing the performing arts / $c Philip Kotler, Joanne Scheff.
260 $a Boston, Mass. : $c c1997. $b Harvard Business School Press,
300 $a xii, 560 p. : $b ill. ; $c 25 cm.
500 $a "Published in association with Americans for the Arts.".
504 $a Includes bibliographical references and index.
650 $a Performing arts $x Marketing. $3 626668
700 $a Scheff, Joanne. $3 779445

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W0053756

六樓西文書區HC-Z(6F Western Language Books)

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PN1590.M27 K68 1997

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