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How brands become icons : = the prin...

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Holt, Douglas B.

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How brands become icons : = the principles of cultural branding /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	How brands become icons :/ Douglas B. Holt.
Reminder of title:	the principles of cultural branding /
Author:	Holt, Douglas B.
Published:	Boston, Mass. :Harvard Business School Press, : c2004.,
Description:	xiii, 265 p. :ill. ;24 cm.
[NT 15003449]:	What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.
Subject:	Brand name products. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0414/2004002697.htmlhttp://www.loc.gov/catdir/toc/ecip0414/2004002697.html
ISBN:	1578517745 :

How brands become icons : = the principles of cultural branding /
Holt, Douglas B.

How brands become icons :the principles of cultural branding /Douglas B. Holt. - Boston, Mass. :Harvard Business School Press,c2004. - xiii, 265 p. :ill. ;24 cm.

Includes bibliographical references (p. 245-249) and index.

What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.

ISBN: 1578517745 :US29.95

LCCN: 2004002697Subjects--Topical Terms:

581855
Brand name products.

LC Class. No.: HD69.B7 / H647 2004

Dewey Class. No.: 658.8/27

How brands become icons : = the principles of cultural branding /
LDR:01011pam a2200193 a 45 001 712196
005 20070412
008 070312s2004 maua b 001 0 eng
010 $a 2004002697
020 $a 1578517745 : $c US29.95
035 $a IB95T0125
040 $a DLC $c DLC $d C $d DLC
050 0 0 $a HD69.B7 $b H647 2004
082 0 0 $a 658.8/27 $2 22
100 $a Holt, Douglas B. $3 580928
245 1 0 $a How brands become icons : $b the principles of cultural branding / $c Douglas B. Holt.
260 $a Boston, Mass. : $c c2004. $b Harvard Business School Press,
300 $a xiii, 265 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 245-249) and index.
505 0 $a What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.
650 $a Brand name products. $3 581855
650 $a Business names. $3 592527
650 $a Popular culture. $3 518723
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0414/2004002697.html $z http://www.loc.gov/catdir/toc/ecip0414/2004002697.html

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HD69.B7 H647 2004

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