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Marketing in the public sector : = a...

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Lee, Nancy, (1932-.)

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Marketing in the public sector : = a roadmap for improved performance /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing in the public sector :/ Philip Kotler, Nancy Lee.
Reminder of title:	a roadmap for improved performance /
Author:	Kotler, Philip.
other author:	Lee, Nancy,
Published:	Upper Saddle River, N.J. :Wharton School Pub., : c2007.,
Description:	xv, 332 p. :ill. ;24 cm.
Subject:	Administrative agencies - Management. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0613/2006015053.htmlhttp://www.loc.gov/catdir/toc/ecip0613/2006015053.html
ISBN:	0131875159 :

Marketing in the public sector : = a roadmap for improved performance /
Kotler, Philip.

Marketing in the public sector :a roadmap for improved performance /Philip Kotler, Nancy Lee. - Upper Saddle River, N.J. :Wharton School Pub.,c2007. - xv, 332 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0131875159 :US34.99

LCCN: 2006015053Subjects--Topical Terms:

645926
Administrative agencies
--Management.

LC Class. No.: JF1525.P67 / K68 2006

Dewey Class. No.: 352.7/48

Marketing in the public sector : = a roadmap for improved performance /
LDR:00714pam a2200181 a 45 001 711671
005 20070418
008 070129s2007 nju b 001 0 eng
010 $a 2006015053
020 $a 0131875159 : $c US34.99
035 $a PA95Y0071
040 $a DLC $c DLC $d DLC
050 0 0 $a JF1525.P67 $b K68 2006
082 0 0 $a 352.7/48 $2 22
100 $a Kotler, Philip. $3 520689
245 1 0 $a Marketing in the public sector : $b a roadmap for improved performance / $c Philip Kotler, Nancy Lee.
260 $a Upper Saddle River, N.J. : $c c2007. $b Wharton School Pub.,
300 $a xv, 332 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Administrative agencies $x Management. $3 645926
650 $a Government productivity. $3 659402
650 $a Public administration $x Citizen participation. $3 770774
700 $a Lee, Nancy, $d 1932-. $3 778380
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0613/2006015053.html $z http://www.loc.gov/catdir/toc/ecip0613/2006015053.html

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W0054795

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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JF1525.P67 K68 2007

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