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Integrated marketing communications ...

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Pelsmacker, Patrick de, (1957-.)

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Integrated marketing communications : = a primer /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Integrated marketing communications :/ Philip J. Kitchen and Patrick de Pelsmacker.
Reminder of title:	a primer /
Author:	Kitchen, Philip J.
other author:	Pelsmacker, Patrick de,
Published:	London ;Routledge, : 2004.,
Description:	xiii, 193 p. :ill. ;24 cm.
[NT 15003449]:	Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing.
Subject:	Communication in marketing. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0413/2004000946.htmlhttp://www.loc.gov/catdir/toc/ecip0413/2004000946.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0701/2004000946-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0701/2004000946-d.html
ISBN:	0415314208

Integrated marketing communications : = a primer /
Kitchen, Philip J.

Integrated marketing communications :a primer /Philip J. Kitchen and Patrick de Pelsmacker. - London ;Routledge,2004. - xiii, 193 p. :ill. ;24 cm.

Includes bibliographical references (p. 178-186) and index.

Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing.

ISBN: 0415314208

LCCN: 2004000946

Nat. Bib. No.: GBA4X5306bnbSubjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.123 / .K575 2004

Dewey Class. No.: 658.8/001/4

Integrated marketing communications : = a primer /
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020 $a 0415314208
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040 $a DLC $c DLC $d YDX $d UKM $d BAKER $d NLGGC $d DLC
050 0 0 $a HF5415.123 $b .K575 2004
082 0 0 $a 658.8/001/4 $2 22
100 $a Kitchen, Philip J. $3 601409
245 1 0 $a Integrated marketing communications : $b a primer / $c Philip J. Kitchen and Patrick de Pelsmacker.
260 $a London ; $a New York : $c 2004. $b Routledge,
300 $a xiii, 193 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 178-186) and index.
505 0 $a Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing.
650 $a Communication in marketing. $3 584906
700 $a Pelsmacker, Patrick de, $d 1957-. $3 595472
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0413/2004000946.html $z http://www.loc.gov/catdir/toc/ecip0413/2004000946.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0701/2004000946-d.html $z http://www.loc.gov/catdir/enhancements/fy0701/2004000946-d.html

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HF5415.123 K575 2004

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