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Integrated marketing communications
Record Type:
Electronic resources : Monograph/item
Title/Author:
Integrated marketing communications/ Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
Author:
Schultz, Don E.
other author:
Lauterborn, Robert F.
Published:
Lincolnwood, Ill., USA :NTC Business Books, : c1993.,
Description:
xvii, 218 p. :ill. ;24 cm.
Notes:
Includes index.
Subject:
Communication in marketing. -
Online resource:
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13315An electronic book accessible through the World Wide Web; click for information
ISBN:
0585140162 (electronic bk.)
Integrated marketing communications
Schultz, Don E.
Integrated marketing communications
[electronic resource] /Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. - Lincolnwood, Ill., USA :NTC Business Books,c1993. - xvii, 218 p. :ill. ;24 cm.
Includes index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2000.
Available via the World Wide Web.
ISBN: 0585140162 (electronic bk.)Subjects--Topical Terms:
584906
Communication in marketing.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5415.123 / .S38 1993eb
Dewey Class. No.: 658.8/02
Integrated marketing communications
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Integrated marketing communications
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Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
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NTC Business Books,
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xvii, 218 p. :
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24 cm.
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Available via the World Wide Web.
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https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13315
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An electronic book accessible through the World Wide Web; click for information
994
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92
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AMF
based on 0 review(s)
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電子資源
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Items
1 records • Pages 1 •
1
Inventory Number
Location Name
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Opac note
Attachments
W9003445
電子資源
11.線上閱覽_V
電子書
EB HF5415.123 S38 1993
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
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