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Essentials of media planning = a mar...
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Cristol, Steven M.
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Essentials of media planning = a marketing viewpoint /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Essentials of media planning/ Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
其他題名:
a marketing viewpoint /
作者:
Barban, Arnold M.
其他作者:
Cristol, Steven M.
出版者:
Lincolnwood, Ill. :NTC Business Books, : c1993.,
面頁冊數:
xiii, 153 p. :ill. ;26 cm.
標題:
Advertising media planning. -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=13269An electronic book accessible through the World Wide Web; click for information
ISBN:
0585124256 (electronic bk.)
Essentials of media planning = a marketing viewpoint /
Barban, Arnold M.
Essentials of media planning
a marketing viewpoint /[electronic resource] :Arnold M. Barban, Steven M. Cristol, Frank J. Kopec. - 3rd ed. - Lincolnwood, Ill. :NTC Business Books,c1993. - xiii, 153 p. :ill. ;26 cm.
Includes bibliographical references.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2000.
Available via the World Wide Web.
ISBN: 0585124256 (electronic bk.)Subjects--Topical Terms:
605923
Advertising media planning.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5826.5 / .B37 1993eb
Dewey Class. No.: 659.1/11
Essentials of media planning = a marketing viewpoint /
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