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Strategy in advertising = matching media and messages to markets and motivations /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategy in advertising/ Leo Bogart.
Reminder of title:	matching media and messages to markets and motivations /
Author:	Bogart, Leo.
Published:	Lincolnwood, IL :NTC Business Books, : c1996.,
Description:	xxi, 374 p. ;24 cm.
Subject:	Advertising. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13260An electronic book accessible through the World Wide Web; click for information
ISBN:	0585139954 (electronic bk.)

Strategy in advertising = matching media and messages to markets and motivations /
Bogart, Leo.

Strategy in advertisingmatching media and messages to markets and motivations /[electronic resource] :Leo Bogart. - 3rd ed. - Lincolnwood, IL :NTC Business Books,c1996. - xxi, 374 p. ;24 cm.

Includes bibliographical references (p. 315-361) and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2000.

Available via the World Wide Web.

ISBN: 0585139954 (electronic bk.)Subjects--Topical Terms:

570176
Advertising.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5821 / .B53 1996eb

Dewey Class. No.: 659.1

Strategy in advertising = matching media and messages to markets and motivations /
LDR:01140cmm a2200265 a 45 001 708774
003 OCoLC
005 20061126
006 m u
007 cr cn-
008 250516s1996 ilu sb 001 0 eng d
020 $a 0585139954 (electronic bk.)
035 $a ocm43476890
035 $a 708774
040 $a N $c N $d OCL $d OCLCQ
049 $a AMFA
050 1 4 $a HF5821 $b .B53 1996eb
082 0 4 $a 659.1 $2 20
100 $a Bogart, Leo. $3 547512
245 1 0 $a Strategy in advertising $h [electronic resource] : $b matching media and messages to markets and motivations / $c Leo Bogart.
250 $a 3rd ed.
260 $a Lincolnwood, IL : $c c1996. $b NTC Business Books,
300 $a xxi, 374 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. 315-361) and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2000. $n Available via the World Wide Web. $n Available in multiple electronic file formats. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Advertising. $3 570176
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13260 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF