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Blue ocean strategy : = how to create uncontested market space and make the competition irrelevant /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Blue ocean strategy :/ W. Chan Kim, Renee Mauborgne.
其他題名:	how to create uncontested market space and make the competition irrelevant /
作者:	Kim, W. Chan.
其他作者:	Mauborgne, Renee.
出版者:	Boston, Mass. :Harvard Business School Press, : c2005.,
面頁冊數:	xv, 240 p. :ill. ;25 cm.
標題:	Market segmentation. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0422/2004020857.htmlhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html
ISBN:	1591396190 (hbk.) :

Blue ocean strategy : = how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan.

Blue ocean strategy :how to create uncontested market space and make the competition irrelevant /W. Chan Kim, Renee Mauborgne. - Boston, Mass. :Harvard Business School Press,c2005. - xv, 240 p. :ill. ;25 cm.

Includes bibliographical references (p. [223]-229) and index.

Creating blue oceans --

ISBN: 1591396190 (hbk.) :US29.95

LCCN: 2004020857Subjects--Topical Terms:

591840
Market segmentation.

LC Class. No.: HF5415.153 / .K53 2005

Dewey Class. No.: 658.8/02

Blue ocean strategy : = how to create uncontested market space and make the competition irrelevant /
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245 1 0 $a Blue ocean strategy : $b how to create uncontested market space and make the competition irrelevant / $c W. Chan Kim, Renee Mauborgne.
260 # $a Boston, Mass. : $c c2005. $b Harvard Business School Press,
300 $a xv, 240 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [223]-229) and index.
505 0 # $t Creating blue oceans -- $t Analytical tools and frameworks -- $t Reconstruct market boundaries -- $t Focus on the big picture, not the numbers -- $t Reach beyond existing demand -- $t Get the strategic sequence right -- $t Overcome key organizational hurdles -- $t Build execution into strategy -- $t Conclusion : the sustainability and renewal of blue ocean strategy.
650 # 0 $a Market segmentation. $2 lcstt $3 591840
650 # 0 $a New products. $3 517687
700 0 # $a Mauborgne, Renee. $3 591838
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0422/2004020857.html $z http://www.loc.gov/catdir/toc/ecip0422/2004020857.html