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Concurrent marketing = integrating p...

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Concurrent marketing = integrating product, sales, and service /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Concurrent marketing/ Frank V. Cespedes.
其他題名:	integrating product, sales, and service /
作者:	Cespedes, Frank V.,
出版者:	Boston, Mass. :Harvard Business School Press, : c1995.,
面頁冊數:	xxvii, 307 p. :ill. ;25 cm.
標題:	Marketing - Management. -
電子資源:	http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=7243An electronic book accessible through the World Wide Web; click for information
ISBN:	0585063036 (electronic bk.)

Concurrent marketing = integrating product, sales, and service /
Cespedes, Frank V.,1950-

Concurrent marketingintegrating product, sales, and service /[electronic resource] :Frank V. Cespedes. - Boston, Mass. :Harvard Business School Press,c1995. - xxvii, 307 p. :ill. ;25 cm.

Includes bibliographical references (p. 283-296) and index.

The need for tighter linkages --

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
1999.

Available via the World Wide Web.

ISBN: 0585063036 (electronic bk.)Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .C468 1995eb

Dewey Class. No.: 658.8

Concurrent marketing = integrating product, sales, and service /
LDR:01472cmm a2200265 a 45 001 704308
003 OCoLC
005 20060621
006 m u
007 cr cn-
008 060621s1995 maua sb 001 0 eng d
019 $a 42418000
020 $a 0585063036 (electronic bk.)
035 $a ocm42855585
040 $a N $c N $d OCL $d OCLCQ $d MUQ $d OCLCQ
049 $a AMFA
050 1 4 $a HF5415.13 $b .C468 1995eb
082 0 4 $a 658.8 $2 20
100 $a Cespedes, Frank V., $d 1950- $3 654441
245 1 0 $a Concurrent marketing $h [electronic resource] : $b integrating product, sales, and service / $c Frank V. Cespedes.
260 $a Boston, Mass. : $c c1995. $b Harvard Business School Press,
300 $a xxvii, 307 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 283-296) and index.
505 0 0 $t The need for tighter linkages -- $t The marketing gearbox : roles and responsibilities -- $t Marketing dialects -- $t Structural linkages -- $t Market research and information systems -- $t Career paths and training programs -- $t Account management systems -- $t Sales compensation -- $t Customer service -- $t Building concurrent marketing capabilities.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 1999. $n Available via the World Wide Web. $n Available in multiple electronic file formats. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Marketing $x Management. $3 559161
650 $a Sales management. $3 624757
650 $a Marketing $x Gestion. $3 763083
650 $a Ventes $x Gestion. $3 763084
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=7243 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF