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Persuasive business proposals = writ...

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Persuasive business proposals = writing to win customers, clients, and contracts /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Persuasive business proposals/ Tom Sant.
其他題名:	writing to win customers, clients, and contracts /
作者:	Sant, Tom.
出版者:	New York :AMACOM, : c1992.,
面頁冊數:	x, 214 p. :ill. ;24 cm.
附註:	"A Sue Katz & Associates book."
內容註:	The challenge you face -- A good proposal is hard to find -- How persuasion happens : the "persuasive 4-mula" -- The source : establishing your credibility -- The message : developing a client-centered approach every time you write -- The channel : harnessing the power of the persuasive paradigm -- The receiver : using the Cicero principle to reach the audience -- An overview of the proposal development process -- Developing a winning strategy -- Writing from the right brain : getting your ideas organized -- Formatting the letter proposal -- Formatting the formal proposal -- Formatting research proposals and proposals for grants -- Automating the process -- Dressing your proposals for success -- Give the reader a kiss -- Word choice : four traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.
標題:	Persuasion (Rhetoric) -
電子資源:	http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=2090An electronic book accessible through the World Wide Web; click for information
ISBN:	0585024367 (electronic bk.)

Persuasive business proposals = writing to win customers, clients, and contracts /
Sant, Tom.

Persuasive business proposalswriting to win customers, clients, and contracts /[electronic resource] :Tom Sant. - New York :AMACOM,c1992. - x, 214 p. :ill. ;24 cm.

"A Sue Katz & Associates book."

The challenge you face -- A good proposal is hard to find -- How persuasion happens : the "persuasive 4-mula" -- The source : establishing your credibility -- The message : developing a client-centered approach every time you write -- The channel : harnessing the power of the persuasive paradigm -- The receiver : using the Cicero principle to reach the audience -- An overview of the proposal development process -- Developing a winning strategy -- Writing from the right brain : getting your ideas organized -- Formatting the letter proposal -- Formatting the formal proposal -- Formatting research proposals and proposals for grants -- Automating the process -- Dressing your proposals for success -- Give the reader a kiss -- Word choice : four traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
1999.

Available via the World Wide Web.

ISBN: 0585024367 (electronic bk.)Subjects--Topical Terms:

537417
Persuasion (Rhetoric)
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5718.5 / .S26 1992eb

Dewey Class. No.: 808/.066658

Persuasive business proposals = writing to win customers, clients, and contracts /
LDR:01944cmm a2200265 a 45 001 700429
003 OCoLC
005 20060316
006 m u
007 cr cn-
008 060316s1992 nyua s 001 0 eng d
020 $a 0585024367 (electronic bk.)
035 $a ocm42329069
040 $a N $c N $d OCL $d OCLCQ
049 $a AMFA
050 1 4 $a HF5718.5 $b .S26 1992eb
082 0 4 $a 808/.066658 $2 20
100 $a Sant, Tom. $3 754604
245 1 0 $a Persuasive business proposals $h [electronic resource] : $b writing to win customers, clients, and contracts / $c Tom Sant.
260 $a New York : $c c1992. $b AMACOM,
300 $a x, 214 p. : $b ill. ; $c 24 cm.
500 $a "A Sue Katz & Associates book."
500 $a Includes index.
505 0 $a The challenge you face -- A good proposal is hard to find -- How persuasion happens : the "persuasive 4-mula" -- The source : establishing your credibility -- The message : developing a client-centered approach every time you write -- The channel : harnessing the power of the persuasive paradigm -- The receiver : using the Cicero principle to reach the audience -- An overview of the proposal development process -- Developing a winning strategy -- Writing from the right brain : getting your ideas organized -- Formatting the letter proposal -- Formatting the formal proposal -- Formatting research proposals and proposals for grants -- Automating the process -- Dressing your proposals for success -- Give the reader a kiss -- Word choice : four traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 1999. $n Available via the World Wide Web. $n Available in multiple electronic file formats. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Persuasion (Rhetoric) $3 537417
650 $a Proposal writing in business. $3 625418
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=2090 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF