東華大學圖書館 |

Language: English

Back

Switch To: Labeled | MARC Mode | ISBD

Revealing the corporation : = perspe...

Balmer, John M. T.

Amazon

博客來

Revealing the corporation : = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Revealing the corporation :/ selected and interpreted by John M.T. Balmer and Stephen A. Greyser.
Reminder of title:	perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
other author:	Balmer, John M. T.
Published:	London ;Routledge, : 2003.,
Description:	xviii, 365 p. :ill. ;25 cm.
Subject:	Business names. -
ISBN:	041528421X (pbk.) :

Revealing the corporation : = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
Revealing the corporation :perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /selected and interpreted by John M.T. Balmer and Stephen A. Greyser. - London ;Routledge,2003. - xviii, 365 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 041528421X (pbk.) :UK24.99

LCCN: 2004559236Subjects--Topical Terms:

592527
Business names.

LC Class. No.: HD2731 / .R48 2003

Dewey Class. No.: 659.2

Revealing the corporation : = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
LDR:00677pam a2200169 a 45 001 697976
005 20051025
008 051025s2003 enka b 001 0 eng
010 $a 2004559236
020 $a 041528421X (pbk.) : $c UK24.99
035 $a BM94T0023
040 $a EUE $c EUE $d VPI $d DLC
050 0 0 $a HD2731 $b .R48 2003
082 0 0 $a 659.2 $2 22
245 0 0 $a Revealing the corporation : $b perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / $c selected and interpreted by John M.T. Balmer and Stephen A. Greyser.
260 $a London ; $a New York : $c 2003. $b Routledge,
300 $a xviii, 365 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 $a Business names. $3 592527
650 $a Corporate image. $3 523494
650 $a Corporations. $3 572603
700 $a Balmer, John M. T. $3 750128
700 $a Greyser, Stephen A. $3 750129