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Advanced marketing strategy : = phen...

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Star, Steven H.

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Advanced marketing strategy : = phenomena, analysis, and decisions /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advanced marketing strategy :/ Glen L. Urban, Steven H. Star.
Reminder of title:	phenomena, analysis, and decisions /
Author:	Urban, Glen L.
other author:	Star, Steven H.
Published:	Englewood Cliffs, N.J. :Prentice Hall, : c1991.,
Description:	xx, 563 p. :ill. ;27 cm.
Subject:	Marketing - Management. -
ISBN:	0130132934 (international ed. :pbk.)

Advanced marketing strategy : = phenomena, analysis, and decisions /
Urban, Glen L.

Advanced marketing strategy :phenomena, analysis, and decisions /Glen L. Urban, Steven H. Star. - Englewood Cliffs, N.J. :Prentice Hall,c1991. - xx, 563 p. :ill. ;27 cm.

Includes bibliographical references and indexes.

ISBN: 0130132934 (international ed. :pbk.)

LCCN: 90035900Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .U73 1991

Dewey Class. No.: 658.8/02

Advanced marketing strategy : = phenomena, analysis, and decisions /
LDR:00607pam a2200181 a 45 001 697576
005 20051017
008 051017s1991 njua b 00110 eng
010 $a 90035900
020 $a 0130132934 (international ed. :pbk.)
020 $a 0138519404
035 $a 蔡裕源94
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .U73 1991
082 0 0 $a 658.8/02 $2 20
100 $a Urban, Glen L. $3 749326
245 1 0 $a Advanced marketing strategy : $b phenomena, analysis, and decisions / $c Glen L. Urban, Steven H. Star.
260 0 $a Englewood Cliffs, N.J. : $c c1991. $b Prentice Hall,
300 $a xx, 563 p. : $b ill. ; $c 27 cm.
504 $a Includes bibliographical references and indexes.
650 $a Marketing $x Management. $3 559161
650 $a Strategic planning. $3 528149
700 $a Star, Steven H. $3 749325

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GW0012582

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415.13 U73 1991

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