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Strategic market management /
~
Aaker, David A.
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Strategic market management /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Strategic market management // David A. Aaker.
Author:
Aaker, David A.
Published:
Hoboken, NJ :Wiley, : c2001.,
Description:
xiv, 338 p. :ill. ;23 cm.
Subject:
Marketing - Management. -
Online resource:
http://www.loc.gov/catdir/toc/onix07/2001026190.htmlhttp://www.loc.gov/catdir/toc/onix07/2001026190.html
ISBN:
0471415723 (pbk.) :
Strategic market management /
Aaker, David A.
Strategic market management /
David A. Aaker. - 6th ed. - Hoboken, NJ :Wiley,c2001. - xiv, 338 p. :ill. ;23 cm.
Includes bibliographical references and index.
ISBN: 0471415723 (pbk.) :US59.95
LCCN: 2001026190Subjects--Topical Terms:
559161
Marketing
--Management.
LC Class. No.: HF5415.13 / .A23 2001
Dewey Class. No.: 658.8
Strategic market management /
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Strategic market management /
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David A. Aaker.
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6th ed.
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Hoboken, NJ :
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c2001.
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Wiley,
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xiv, 338 p. :
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ill. ;
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23 cm.
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Includes bibliographical references and index.
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Marketing
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Management.
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Table of Contents
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http://www.loc.gov/catdir/toc/onix07/2001026190.html
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http://www.loc.gov/catdir/toc/onix07/2001026190.html
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W0127847
六樓西文書區HC-Z(6F Western Language Books)
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HF5415.13 A23 2001
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