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Customer relationship management (CR...
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Knox, Simon.
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Customer relationship management (CRM) : = building the business case /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Customer relationship management (CRM) :/ Lynette Ryals, Simon Knox and Stan Maklan.
其他題名:
building the business case /
作者:
Ryals, Lynette.
其他作者:
Knox, Simon.
出版者:
Harlow :Financial Times/Prentice Hall, : 2000.,
面頁冊數:
xvii, 119 p. :ill. ;30 cm.
附註:
Cover title: Customer relationship management : the business case for CRM.
叢書名:
Management research in practice
標題:
Customer relations - Management. -
ISBN:
0273650696 (pbk.) :
Customer relationship management (CRM) : = building the business case /
Ryals, Lynette.
Customer relationship management (CRM) :
building the business case /Lynette Ryals, Simon Knox and Stan Maklan. - Harlow :Financial Times/Prentice Hall,2000. - xvii, 119 p. :ill. ;30 cm. - Management research in practice.
Cover title: Customer relationship management : the business case for CRM.
Bibliography: p. 105-119.
ISBN: 0273650696 (pbk.) :UK99.99Subjects--Topical Terms:
582814
Customer relations
--Management.
Customer relationship management (CRM) : = building the business case /
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