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The relational enterprise : = moving...

Cooper, Ken.

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The relational enterprise : = moving beyond CRM to maximize all your business relationships /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The relational enterprise :/ Kenneth Carlton Cooper.
Reminder of title:	moving beyond CRM to maximize all your business relationships /
Author:	Cooper, Ken.
Published:	New York :AMACOM, : 2002.,
Description:	xx, 296 p. :ill. ;24 cm.
Subject:	Customer relations - Marketing. -
ISBN:	0814406696 :

The relational enterprise : = moving beyond CRM to maximize all your business relationships /
Cooper, Ken.

The relational enterprise :moving beyond CRM to maximize all your business relationships /Kenneth Carlton Cooper. - New York :AMACOM,2002. - xx, 296 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0814406696 :US29.95

LCCN: 2001040182Subjects--Topical Terms:

742931
Customer relations
--Marketing.

LC Class. No.: HF5415.5 / .C665 2002

Dewey Class. No.: 658.8/12

The relational enterprise : = moving beyond CRM to maximize all your business relationships /
LDR:00597cam a2200181 a 45 001 693679
005 20070315
008 041125s2002 nyua b 00110 eng
010 $a 2001040182
020 $a 0814406696 : $c US29.95
035 $a imw93000055 ib95t0876
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.5 $b .C665 2002
082 0 0 $a 658.8/12 $2 21
100 $a Cooper, Ken. $3 743329
245 1 4 $a The relational enterprise : $b moving beyond CRM to maximize all your business relationships / $c Kenneth Carlton Cooper.
260 $a New York : $c 2002. $b AMACOM,
300 $a xx, 296 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Customer relations $x Marketing. $3 742931
650 $a Relationship marketing. $3 548872