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Developing and implementing a CRM st...

Reed, David, (1961-)

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Developing and implementing a CRM strategy : = the integration of people, process and technology /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Developing and implementing a CRM strategy :/ David Reed.
Reminder of title:	the integration of people, process and technology /
Author:	Reed, David,
Published:	London :Business Intelligence, : 2000.,
Description:	x, 316 p. :ill. ;30 cm. +1 CD-ROM (4 3/4 in.)
Subject:	Customer relations - Management. -
ISBN:	1898085579 (pbk.) :

Developing and implementing a CRM strategy : = the integration of people, process and technology /
Reed, David,1961-

Developing and implementing a CRM strategy :the integration of people, process and technology /David Reed. - London :Business Intelligence,2000. - x, 316 p. :ill. ;30 cm. +1 CD-ROM (4 3/4 in.)

Includes bibliographical references (p. 235) and index.

ISBN: 1898085579 (pbk.) :UK950.00Subjects--Topical Terms:

582814
Customer relations
--Management.

Developing and implementing a CRM strategy : = the integration of people, process and technology /
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040 $a NDHU $c NDHU $d NDHU
100 $a Reed, David, $d 1961- $3 743245
245 1 0 $a Developing and implementing a CRM strategy : $b the integration of people, process and technology / $c David Reed.
260 $a London : $c 2000. $b Business Intelligence,
300 $a x, 316 p. : $b ill. ; $c 30 cm. + $e 1 CD-ROM (4 3/4 in.)
504 $a Includes bibliographical references (p. 235) and index.
650 $a Customer relations $x Management. $3 582814
650 $a Customer services $x Management. $3 694192