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Consumer behavior : = a strategic ap...

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Assael, Henry.

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Consumer behavior : = a strategic approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumer behavior :/ Henry Assael.
Reminder of title:	a strategic approach /
Author:	Assael, Henry.
Published:	Boston :Houghton Mifflin, : c2004.,
Description:	xxiii, 631 p. :col. ill., port. ;26 cm.
Subject:	Consumer behavior. -
ISBN:	0618222154

Consumer behavior : = a strategic approach /
Assael, Henry.

Consumer behavior :a strategic approach /Henry Assael. - Boston :Houghton Mifflin,c2004. - xxiii, 631 p. :col. ill., port. ;26 cm.

Includes bibliographical references and indexes.

ISBN: 0618222154

LCCN: 2002109350Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.3 / .A828 2004

Dewey Class. No.: 658.8/342

Consumer behavior : = a strategic approach /
LDR:00534cam a2200181 a 45 001 692747
005 20040903
008 040816s2004 mauac b 00110 eng
010 $a 2002109350
020 $a 0618222154
035 $a bmw93000004
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.3 $b .A828 2004
082 0 0 $a 658.8/342 $2 22
100 $a Assael, Henry. $3 655985
245 1 0 $a Consumer behavior : $b a strategic approach / $c Henry Assael.
260 $a Boston : $c c2004. $b Houghton Mifflin,
300 $a xxiii, 631 p. : $b col. ill., port. ; $c 26 cm.
504 $a Includes bibliographical references and indexes.
650 $a Consumer behavior. $3 535816
650 $a Marketing research. $3 532352

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六樓西文書區HC-Z(6F Western Language Books)

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HF5415.3 A828 2004

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