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Advertising campaign planning : = de...

Avery, Jim, (1947-)

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Advertising campaign planning : = developing an advertising-based marketing plan /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising campaign planning :/ [Jim Avery].
Reminder of title:	developing an advertising-based marketing plan /
Author:	Avery, Jim,
Published:	Chicago :Copy Workshop, : 2000.,
Description:	264 p. :ill. ;24 cm.
Subject:	Advertising campaigns - Planning. -
ISBN:	188722906X (pbk.) :

Advertising campaign planning : = developing an advertising-based marketing plan /
Avery, Jim,1947-

Advertising campaign planning :developing an advertising-based marketing plan /[Jim Avery]. - 3rd ed. - Chicago :Copy Workshop,2000. - 264 p. :ill. ;24 cm.

ISBN: 188722906X (pbk.) :US26.95

LCCN: 00266880Subjects--Topical Terms:

735889
Advertising campaigns
--Planning.

LC Class. No.: HF5837 / .A93 2000

Dewey Class. No.: 659.1/13

Advertising campaign planning : = developing an advertising-based marketing plan /
LDR:00508cam a2200169 a 45 001 689611
005 20030930
008 030728s2000 ilua 00010 eng
010 $a 00266880
020 $a 188722906X (pbk.) : $c US26.95
035 $a slw92000002
040 $a DLC $c DLC $d DLC $d DH
050 0 0 $a HF5837 $b .A93 2000
082 0 0 $a 659.1/13 $2 21
100 $a Avery, Jim, $d 1947- $3 735888
245 1 0 $a Advertising campaign planning : $b developing an advertising-based marketing plan / $c [Jim Avery].
250 $a 3rd ed.
260 $a Chicago : $c 2000. $b Copy Workshop,
300 $a 264 p. : $b ill. ; $c 24 cm.
650 $a Advertising campaigns $x Planning. $3 735889
650 $a Advertising media planning. $3 605923
650 $a Marketing $x Planning. $3 578728