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Designing a Hotel Facility with Cons...

Institute of Management Science.

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Designing a Hotel Facility with Consumer Based Marketing Methods

Record Type:	Projected and video material : Monograph/item
Title/Author:	Designing a Hotel Facility with Consumer Based Marketing Methods/ Produced by Institute for Operations Research and the Management Sciences
Published:	Providence, RI :Institute for Operations Research and the Management Sciences :
Description:	1 computer laser optical disc :sd., col. ;4 3/4 in.
Notes:	At the head of title on container: INFORMS/CPMS
Series:	Edelman award for management science achievement;
Subject:	Management Science -

Designing a Hotel Facility with Consumer Based Marketing Methods
Designing a Hotel Facility with Consumer Based Marketing Methods[videorecording] /Produced by Institute for Operations Research and the Management Sciences - Providence, RI :Institute for Operations Research and the Management Sciences - 1 computer laser optical disc :sd., col. ;4 3/4 in. - Edelman award for management science achievement;[v.40].

At the head of title on container: INFORMS/CPMS

Presentors, Jerry Wind, Paul Green, Douglas Shifflet, Marsha Scarbrough

Applications of a conjoint-analysis-based approach involving all major hotel features and services influencing choice have been used by Marriott to design a new hotel chain. As a result of this marketing science study, specific guidelines were selected, from target market segment of population to physical layout and services, resulting in Courtyard by Marriott, a concept successfully test marketed and subsequently introduced nationally.

VCD format.

US120.00Subjects--Topical Terms:

730897
Management Science

Designing a Hotel Facility with Consumer Based Marketing Methods
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245 0 0 $a Designing a Hotel Facility with Consumer Based Marketing Methods $h [videorecording] / $c Produced by Institute for Operations Research and the Management Sciences
260 $a Providence, RI : $b Institute for Operations Research and the Management Sciences
300 $a 1 computer laser optical disc : $b sd., col. ; $c 4 3/4 in.
440 $a Edelman award for management science achievement; $v [v.40]
500 $a At the head of title on container: INFORMS/CPMS
500 $a Title on cassette and cassette case : 88.03 Courtyard by Marriott
511 0 $a Presentors, Jerry Wind, Paul Green, Douglas Shifflet, Marsha Scarbrough
520 $a Applications of a conjoint-analysis-based approach involving all major hotel features and services influencing choice have been used by Marriott to design a new hotel chain. As a result of this marketing science study, specific guidelines were selected, from target market segment of population to physical layout and services, resulting in Courtyard by Marriott, a concept successfully test marketed and subsequently introduced nationally.
538 0 $a VCD format.
650 $a Management Science $3 730897
710 $a Institute of Management Science. $3 730896
740 0 1 $a Courtyard by Marriott