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The Development, Testing, and Execut...

Institute of Management Science.

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The Development, Testing, and Execution of a New Marketing Strategy at AT&T Long Lines

Record Type:	Projected and video material : Monograph/item
Title/Author:	The Development, Testing, and Execution of a New Marketing Strategy at AT&T Long Lines/ Produced by Institute of Operations Research and the Management Sciences
Published:	Linthicum, MD :Institute of Operations Research and the Management Sciences :
Description:	1 computer laser optical disc :sd., col. ;4 3/4 in.
Notes:	At the head of title on container: Informs/CPMS
Series:	Edelman award for management science achievement;
Subject:	Management Science -

The Development, Testing, and Execution of a New Marketing Strategy at AT&T Long Lines
The Development, Testing, and Execution of a New Marketing Strategy at AT&T Long Lines[videorecording] /Produced by Institute of Operations Research and the Management Sciences - Linthicum, MD :Institute of Operations Research and the Management Sciences - 1 computer laser optical disc :sd., col. ;4 3/4 in. - Edelman award for management science achievement;[v.13].

At the head of title on container: Informs/CPMS

Presentors, Alan P. Kuritsky, John D.C. Little, Alvin J. Silk, Emily S. Bassman

Market segmentation, concept testing and field experimentation were used to develop the "Cost of Visit" ad campaign. The ad is expected to generate an additional

VCD format.

US120.00Subjects--Topical Terms:

730897
Management Science

The Development, Testing, and Execution of a New Marketing Strategy at AT&T Long Lines
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245 0 0 $a The Development, Testing, and Execution of a New Marketing Strategy at AT&T Long Lines $h [videorecording] / $c Produced by Institute of Operations Research and the Management Sciences
260 $a Linthicum, MD : $b Institute of Operations Research and the Management Sciences
300 $a 1 computer laser optical disc : $b sd., col. ; $c 4 3/4 in.
440 $a Edelman award for management science achievement; $v [v.13]
500 $a At the head of title on container: Informs/CPMS
500 $a Title on cassette and cassette case :82.01 AT&T development
511 0 $a Presentors, Alan P. Kuritsky, John D.C. Little, Alvin J. Silk, Emily S. Bassman
520 $a Market segmentation, concept testing and field experimentation were used to develop the "Cost of Visit" ad campaign. The ad is expected to generate an additional $1 00 million in revenueover a five-year period.
538 0 $a VCD format.
650 $a Management Science $3 730897
710 $a Institute of Management Science. $3 730896
740 0 1 $a AT&T development