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Mail Stream Optimization

Institute of Management Science.

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Mail Stream Optimization

Record Type:	Projected and video material : Monograph/item
Title/Author:	Mail Stream Optimization/ Produced by Institute of Operations Research and the Management Sciences
Published:	Linthicum, MD :Institute of Operations Research and the Management Sciences :
Description:	1 computer laser optical disc :sd., col. ;4 3/4 in.
Notes:	At the head of title on container: Informs/CPMS
Series:	Edelman award for management science achievement;
Subject:	Management Science -

Mail Stream Optimization
Mail Stream Optimization[videorecording] /Produced by Institute of Operations Research and the Management Sciences - Linthicum, MD :Institute of Operations Research and the Management Sciences - 1 computer laser optical disc :sd., col. ;4 3/4 in. - Edelman award for management science achievement;[v.3].

At the head of title on container: Informs/CPMS

Presentors,Randy Erdahl, Deb Campbell, Doug Johnson, Eric Bibelnieks, Mark Bullock, Mike Haydock, Harlan Crowder

Fingerhut mails up to 120 catalogs per year to each of its 6 million customers. With this dense mail plan and independent mailing decisions, many customers were receiving redundant and unproductive catalogs. To find and eliminate these unproductive catalogs, optimization models were developed to select the optimal sequence of catalogs, called a "mail stream," for each customer. With mail streams, Fingerhut is able to make mailing decisions at the customer level as well as increase profits. Today, this application runs weekly using current data to find the most profitable mail stream for each of its 6 million customers.

VCD format.

US120.00Subjects--Topical Terms:

730897
Management Science

Mail Stream Optimization
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245 0 0 $a Mail Stream Optimization $h [videorecording] / $c Produced by Institute of Operations Research and the Management Sciences
260 $a Linthicum, MD : $b Institute of Operations Research and the Management Sciences
300 $a 1 computer laser optical disc : $b sd., col. ; $c 4 3/4 in.
440 $a Edelman award for management science achievement; $v [v.3]
500 $a At the head of title on container: Informs/CPMS
500 $a Title on cassette and cassette case : 20.03 Fingerhut Companies
511 0 $a Presentors,Randy Erdahl, Deb Campbell, Doug Johnson, Eric Bibelnieks, Mark Bullock, Mike Haydock, Harlan Crowder
520 $a Fingerhut mails up to 120 catalogs per year to each of its 6 million customers. With this dense mail plan and independent mailing decisions, many customers were receiving redundant and unproductive catalogs. To find and eliminate these unproductive catalogs, optimization models were developed to select the optimal sequence of catalogs, called a "mail stream," for each customer. With mail streams, Fingerhut is able to make mailing decisions at the customer level as well as increase profits. Today, this application runs weekly using current data to find the most profitable mail stream for each of its 6 million customers.
538 0 $a VCD format.
650 $a Management Science $3 730897
710 $a Institute of Management Science. $3 730896
740 0 1 $a Fingerhut Companies