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Event marketing : = how to successfu...

Hoyle, Leonard H.

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Event marketing : = how to successfully promote events, festivals, conventions, and expositions /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Event marketing :/ Leonard H. Hoyle.
其他題名:	how to successfully promote events, festivals, conventions, and expositions /
作者:	Hoyle, Leonard H.
出版者:	New York :John Wiley & Sons, : c2002.,
面頁冊數:	xxiv, 224 p. :ill. ;25 cm.
叢書名:	The Wiley event management series.
標題:	Special events - Marketing. -
ISBN:	047140179X :

Event marketing : = how to successfully promote events, festivals, conventions, and expositions /
Hoyle, Leonard H.

Event marketing :how to successfully promote events, festivals, conventions, and expositions /Leonard H. Hoyle. - New York :John Wiley & Sons,c2002. - xxiv, 224 p. :ill. ;25 cm. - The Wiley event management series..

Includes bibliographical references (p. 214-215) and index.

ISBN: 047140179X :US50.00

LCCN: 2001046819Subjects--Topical Terms:

730771
Special events
--Marketing.

LC Class. No.: GT3405 / .H69 2002

Dewey Class. No.: 658.4/56

Event marketing : = how to successfully promote events, festivals, conventions, and expositions /
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