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Market segmentation : = how to do it...

~

Dunbar, Ian, (1951-)

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Market segmentation : = how to do it, how to profit from it /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Market segmentation :/ Malcolm McDonald and Ian Dunbar.
Reminder of title:	how to do it, how to profit from it /
Author:	McDonald, Malcolm.
other author:	Dunbar, Ian,
Published:	Houndmills, Basingstoke, Hampshire :Macmillan Press, : 1998.,
Description:	xxiii, 376 p. :ill. ;24 cm.
Notes:	Includes index.
Subject:	Market segmentation. -
ISBN:	033373369X (pbk.)

Market segmentation : = how to do it, how to profit from it /
McDonald, Malcolm.

Market segmentation :how to do it, how to profit from it /Malcolm McDonald and Ian Dunbar. - 2nd ed. - Houndmills, Basingstoke, Hampshire :Macmillan Press,1998. - xxiii, 376 p. :ill. ;24 cm.

Includes index.

ISBN: 033373369X (pbk.)Subjects--Topical Terms:

591840
Market segmentation.

Market segmentation : = how to do it, how to profit from it /
LDR:00502nam a2200157 a 45 001 680713
005 20010523135459.5
008 010521s1998 enka 001 0 eng d
020 $a 033373369X (pbk.)
020 $a 0333733703 : $c UK60.00
035 $a ibk89000043
040 $d DH
100 $a McDonald, Malcolm. $3 583850
245 1 0 $a Market segmentation : $b how to do it, how to profit from it / $c Malcolm McDonald and Ian Dunbar.
250 $a 2nd ed.
260 $a Houndmills, Basingstoke, Hampshire : $c 1998. $b Macmillan Press,
300 $a xxiii, 376 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
650 $a Market segmentation. $2 lcstt $3 591840
650 $a Marketing. $3 536353
700 $a Dunbar, Ian, $c 1951- $3 721492

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W0103121

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.127 M478 1998

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1 records • Pages 1 •
1

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