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Practical marketing planning /

~

Cooper, John, (1946-)

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Practical marketing planning /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Practical marketing planning // John Cooper and Peter Lane.
Author:	Cooper, John,
other author:	Lane, Peter,
Published:	Basingstoke, Hampshire :Macmillan Business, : 1997.,
Description:	ix, 278 p. :ill. ;24 cm.
Notes:	Includes index.
Subject:	Marketing - Planning. -
ISBN:	0333679075 :

Practical marketing planning /
Cooper, John,1946-

Practical marketing planning /John Cooper and Peter Lane. - Basingstoke, Hampshire :Macmillan Business,1997. - ix, 278 p. :ill. ;24 cm.

Includes index.

ISBN: 0333679075 :UK20.00

Nat. Bib. No.: GB96-W6081Subjects--Topical Terms:

578728
Marketing
--Planning.

Dewey Class. No.: 658.802

Practical marketing planning /
LDR:00483nam a2200169 a 45 001 680712
005 20010523134438.2
008 010521s1997 enka 0001 0 eng d
015 $a GB96-W6081
020 $a 0333679075 : $c UK20.00
020 $a 0333679083 (pbk.)
035 $a ibk89000062
040 $d DH
082 0 4 $a 658.802 $2 21
100 $a Cooper, John, $d 1946- $3 721491
245 1 0 $a Practical marketing planning / $c John Cooper and Peter Lane.
260 $a Basingstoke, Hampshire : $c 1997. $b Macmillan Business,
300 $a ix, 278 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
650 $a Marketing $x Planning. $3 578728
700 $a Lane, Peter, $d 1942- $3 721490

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W0103140

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

01.外借(書)_YB

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HF5415 C777 1997

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1 records • Pages 1 •
1

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