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Marketing across cultures /

~

Usunier, Jean-Claude.

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Marketing across cultures /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing across cultures // Jean-Claude Usunier.
Author:	Usunier, Jean-Claude.
other author:	Usunier, Jean-Claude.
Published:	London ;Prentice Hall, : c1996.,
Description:	xiii, 576 p. :ill. ;24 cm.
Notes:	"Formerly International marketing a cultural approach."
Subject:	Export marketing - Social aspects. -
ISBN:	0132361752 (pbk.) :

Marketing across cultures /
Usunier, Jean-Claude.

Marketing across cultures /Jean-Claude Usunier. - 2nd ed. - London ;Prentice Hall,c1996. - xiii, 576 p. :ill. ;24 cm.

"Formerly International marketing a cultural approach."

Includes bibliographical references and indexes.

ISBN: 0132361752 (pbk.) :US23.95

LCCN: 96028877Subjects--Topical Terms:

717062
Export marketing
--Social aspects.

LC Class. No.: HF1416 / .U85 1996

Dewey Class. No.: 658.8/48

Marketing across cultures /
LDR:00643cam a2200205 a 45 001 678317
003 OCoLC
005 20001030134425.8
008 000726s1996 enka b 001 0 eng
010 $a 96028877
020 $a 0132361752 (pbk.) : $c US23.95
035 $a ib 00890055
040 $a DLC $c DLC $d WSU $d DH
050 0 0 $a HF1416 $b .U85 1996
082 0 0 $a 658.8/48 $2 20
100 $a Usunier, Jean-Claude. $3 716984
245 1 0 $a Marketing across cultures / $c Jean-Claude Usunier.
250 $a 2nd ed.
260 $a London ; $a New York : $c c1996. $b Prentice Hall,
300 $a xiii, 576 p. : $b ill. ; $c 24 cm.
500 $a "Formerly International marketing a cultural approach."
504 $a Includes bibliographical references and indexes.
650 $a Export marketing $x Social aspects. $3 717062
650 $a Intercultural communication. $3 520402
650 $a International business enterprises $x Social aspects. $3 600481
700 $a Usunier, Jean-Claude. $t International marketing. $3 717061

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W0044214

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF1416 U85 1996

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1 records • Pages 1 •
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