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Integrated marketing communications ...

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Sirgy, M. Joseph.

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Integrated marketing communications : = a systems approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Integrated marketing communications :/ M. Joseph Sirgy.
Reminder of title:	a systems approach /
Author:	Sirgy, M. Joseph.
Published:	Upper Saddle River, N.J. :Prentice Hall, : c1998.,
Description:	xix, 312 p. :ill. ;24 cm.
Subject:	Communication in marketing. -
ISBN:	0132056186 :

Integrated marketing communications : = a systems approach /
Sirgy, M. Joseph.

Integrated marketing communications :a systems approach /M. Joseph Sirgy. - Upper Saddle River, N.J. :Prentice Hall,c1998. - xix, 312 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0132056186 :US54.00

LCCN: 97019498Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.123 / .S55 1998

Dewey Class. No.: 658.8/02

Integrated marketing communications : = a systems approach /
LDR:00573pam a2200181 a 45 001 678279
003 DLC
005 20000810151940.2
008 000726s1998 njua b 001 0 eng
010 $a 97019498
020 $a 0132056186 : $c US54.00
035 $a ib 00890045
040 $a DLC $c DLC $d DLC $d DH
050 0 0 $a HF5415.123 $b .S55 1998
082 0 0 $a 658.8/02 $2 21
100 $a Sirgy, M. Joseph. $3 520034
245 1 0 $a Integrated marketing communications : $b a systems approach / $c M. Joseph Sirgy.
260 $a Upper Saddle River, N.J. : $c c1998. $b Prentice Hall,
300 $a xix, 312 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Communication in marketing. $3 584906

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六樓西文書區HC-Z(6F Western Language Books)

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HF5415.123 S55 1998

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